Another product that has many product placements is brand of cars. When an actor drives a particular car in the movie, that becomes a dream -to get that car. There would be many close-up shots of the actor while the actor is driving the car. In those ads, most celebrities are wearing a fancy, high-class watch or an expensive purse. These ads also would have a target market to rich, high –class, young adults who would be interpreting the ad with their own needs, wants, values and expectations. The one common product placement we see in movies is Starbucks coffee. Starbucks would represent young, high class, ‘’classy” people. After Starbucks came out there are very few movies that have Dunkin Donuts coffee ad.
Product placement has many advantages to viewers and advertisers in many ways. First, if the ad is being advertised through media, viewers cannot bypass the product. If the product placement is done well, this can lead the viewer ...
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...ness, Consumer materialism, consumer ethnocentrism, and social character play a role in trait.
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Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer behavior. Englewood Cliffs, N.J.: Prentice-Hall, 1978. Print.
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