In the beginning, the relationship between everyday culture and mass media culture are closed but there are some difference between popular culture and traditional culture. The traditional culture is known as ‘high culture’ which refer to literature, art, music etc. However, popular culture is the produced by mass media, may know it as low culture. People used to entertainment or relaxation. It shared and spread rapidly in groups, communities, societies and so on. Some people may say popular culture help us to understand more about the world because of the globalization factor.
According to D Gauntlett (2008), Media and communications are a central element of modern life, whilst gender and sexuality remain at the core of how we think about our identities. In modern societies, people spend more hours for watching television, look...
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...ality because everyone should have equal to do what they want. Popular culture spread the idea of nautaral which changed the position of female in the univeral. Women' knowlegdes and abilities seem to have rise a lot compare with 1990s. Woman would be a successful businessman, worker, fireman and so on. As mass media become the most important part of communication in the earth, the most infusive part to affect human's attitudes is the domestic or romantic drama. It spread the different concepts to the families, neighbors, friends etc by the interaction between them. Movie heroes are not spread one single-minded nowadays, the gender and sexuality of people or hero should all be equal.
Huat, C. B. (2010). Korean Pop Culture. Malaysian Journal of Media Studies,12(1), 15-24.
Gauntlett, David. Media, gender and identity: An introduction. Routledge, 2008.
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