Parameters of Crisis Communication

1996 Words4 Pages

Introduction

For the whole year of 2003, China was besieged by a strain of virus that masqueraded as pneumonia but inflicted a far more lethal effect (Jin et al, 2006, p.81). By all accounts, the mystery of how the SARS (Severe Respiratory Acute Syndrome) virus originated has remained largely unsolved (New York Times, 2003). What began as routine fever and cough in a Chinese physician, later identified as a super-carrier, rapidly spread to those who came into cursory contact with him, spiralling into a worldwide crisis and infecting people across Asia and as far as Canada (New York Times, 2003). It is critical to understand the roles that Chinese government play in times of crises, particularly when the solution to the threat, as in a crisis such as SARS, strongly links to its political system. At such times there is a necessity for prompt decision-making by the government, and a need to engage the public fully no matter what remedial approach it seeks to promote (Jin et al, 2006, p.82). Among many components of crisis management, we cannot emphasize the importance of communication in times of crises too much. Crisis communication is the key for any government to succeed in crises. A good crisis communication strategy can even promote the image of the government, turning the danger into an opportunity. On the contrary, poor information delivery could worsen the scenario and impede the effectiveness of larger part of crisis management measures. Given the importance of crisis communication, how government conducts crisis communication activities, the development of communication strategies, become a subject worthwhile studying. The purpose of this paper is to examine how crisis of the 2003 SARS is communicated in the context of Chi...

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...ed by the premier. These top leaders then in turn appoints all provincial governors, vice governors, and party secretaries (title of head in the CPP organization). Provincial leaders then make comparable appointments to its next territorial level. Appointments and advancement within China’s civil service is generally based on performance, which is measured by how effectively civil servants carry out their responsibilities and achieve their specified goals (Martin, 2009, p.9). As a result, one of the government’s main means of political control is the hierarchical performance evaluation and appointment. Accordingly, communication within the government follows the ranking hierarchy level by level - bypassing levels is rare. For example, it is unlikely that the central government would ever communicate directly with the municipal level, skipping the provincial level.

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