The "One Ford" Mission Essay

The "One Ford" Mission Essay

Length: 929 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Ford Motor Company has definitely seen its ups and downs over the past few decades. Although the company experienced a dramatic downturn during the auto industry crisis in recent years, they were the only American automaker that did not ask for a government bailout to keep afloat (The New York Times Company, 2011). This ultimately gave Ford Motor Company a great advantage over other automakers because it led to new customers and a better reputation. With that being said, without proper training for implementing their plan to stay above water during such an economical crisis, none of this would have been possible. While the competitive strategy was developed by Alan Mulally, now CEO of Ford Motor Company, the human resource department ultimately helped execute it throughout the entire company. While Ford Motor Company has changed their competitive strategy many times in recent years, the ‘One Ford’ mission has brought productive growth to the company and will apparently be used for many years to come.
During the year 2005, Ford Motor Company brought in Alan Mulally, once a leader at the company Boeing. Mulally decided to implement a strategy called ‘One Ford’; this plan would ultimately lead to the employees becoming one team, using one plan, and looking towards one goal. Because this plan was going to execute a complete overhaul on the company, an aggressive training program needed to be put into place for the company to implement the plan correctly. By following this plan, the company would eventually meet their “One Goal”, which was profitable growth for all. By creating a strong product and producing customer loyalty, Alan Mulally knew the company would begin to see positive results and profitable growth. According to Alex Ta...

... middle of paper ...

...y overhaul, Alan Mulally would never have been able to push this plan forward and actually see results from it by the stated timeline.

Works Cited

Ford Motor Company. (2010). Sustainability report 09/10: Economy: Working as one team. Retrieved August 17, 2011, from Ford Motor Company:
Pope, B. (2008). Ford Advances Global Purchasing Strategy. Ward's Auto World, 44(7), 36-38. Retrieved from EBSCOhost.
Taylor, A. (2008, April 22). Can this car save ford? Retrieved August 17, 2011, from CNN money:
The New York Times Company. (2011, August 3). Ford motor company. Retrieved August 16, 2011, from The new york times:

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Francis Ford Coppola’s "Apocalypse Now": a Translation of "Heart of Darkness"

- Francis Ford Coppola’s Apocalypse Now is the 1979 epic Vietnam War film based on the novel Heart of Darkness by Joseph Conrad. However the word ‘based’ as to be called into question as the two differ quite dramatically. The periods in which the two stories are about are completely different, within 70 years of each other, as is the setting and the circumstances. However, through the ideas of savagery and madness character, plot, and the themes which both pieces seem to convey the two stories are very similar and it is clear that Coppola was heavily influenced by Conrad’s Heart of Darkness....   [tags: Francis Ford Coppola’s Apocalypse Now, Heart of Da]

Better Essays
2237 words (6.4 pages)

Comparing Joseph Conrad’s novel “Heart of Darkness” and Francis Ford Coppola’s film “Apocalypse Now”

- The focus of this Comparative Essay is to evaluate the similarities between Joseph Conrad’s novel “Heart of Darkness” and Francis Ford Coppola’s film “Apocalypse Now.” Resemblances in both stories are prominent when reading the novel or watching the film. The resemblance which will be used in this essay will be the similarities between the protagonists in both stories, Charlie Marlow and Captain Benjamin L. Willard. Both men are in search of two other individuals that go by the same name, Kurtz....   [tags: Joseph Conrad, Heart of Darkness, Francis Ford Cop]

Better Essays
1230 words (3.5 pages)

The Hero’s Journey in Francis Ford Coppola’s Apocalypse Now Essay

- The Hero’s Journey in Francis Ford Coppola’s Apocalypse Now The hero’s journey in Francis Ford Coppola’s “Apocalypse Now” begins in the known natural world. The hero in Francis Ford Coppola’s masterpiece is Captain Willard. A call to adventure arouses when Willard is sent for to report to the general in command to receive his mission. Willard is informed of a renegade Colonel by the name of Kurtz, who has assembled his own followers and army. Kurtz left and disappeared from the Army and is killing American soldiers that come into his turf....   [tags: Francis Ford Coppola Apocalypse Now]

Better Essays
502 words (1.4 pages)

The Ford Mustang: Understanding the Car's Marketing Appeal Essay

- Henry Ford founded the Ford Motor Company (FOMC) in Michigan on June 16, 1903 after “previous attempts to manufacture cars had failed.” Early in its history the company saw much success with the expansion of Lincoln, the company’s luxury vehicle, along with investments in Mazda and purchasing the “Aston Martin, Jaguar, and Volvo and Land Rover brands.” However, the company has since seen drastic reductions in its stake in Mazda, along with selling all four brands to other automakers. More recently, through Henry Ford’s vision, FMC has become one of the largest automotive manufacturers in the world given that it manufactures and distributes automobiles across North America, Europe, Asia an...   [tags: notorious automobile mdels in history]

Better Essays
1967 words (5.6 pages)

Acts of Imperialism in Joseph Conrad's Heart of Darkness and Francis Ford Coppola's Apocalypse Now

- Imperialism is the act of one country overtaking another country. Often, the motive behind this is for resources, as portrayed in Joseph Conrad's Heart of Darkness. Other times, a country may want to expand their territories, or force their beliefs and customs on another land. This is seen in Francis Ford Coppola's Apocalypse Now. In Apocalypse Now, protagonist Jerry Willard is sent on a confidential mission during the Vietnam War. While voyaging up the river, Willard notices the excessive tactics used by the Americans....   [tags: mission, invasion, marlow]

Better Essays
1092 words (3.1 pages)

Fordlandia by Greg Grandin Essay

- Henry Ford is a prime example of a company unsuccessfully attempting to expand overseas. Ford realized that producing his own supply of rubber materials would drastically cut down on expenses and therefore make his own business much more successful. While Ford may not be the nicest or fairest man towards other people, everyone can agree that he has lived a very successful life, becoming famous for single-handedly revolutionizing the automobile industry. However, despite his success in America, his Fordlandia project abroad was a complete failure due to many reasons....   [tags: Henry Ford, Cars, Project]

Better Essays
1042 words (3 pages)

The Horse in Joseph Conrad's Heart of Darkness and Francis Ford Coppola's Apocalypse

- In Joseph Conrad's Heart of Darkness, the main character, Marlow, has only one main role to accomplish: to transport the ivory to the Company. During his travels up the river in Africa, he meets a guy named Kurtz, who he believes that he is corrupt, by taking the ivory from the Company for his own personal use. However in Francis Ford Coppola's Apocalypse Now, Benjamin Willard, an American army assassin, is sent to eliminate another American officer: Walter Kurtz, a distinguished colonel. Despite the fact that each main character had different intentions in both works, there are parallels between these works....   [tags: officer, murder, communism]

Better Essays
528 words (1.5 pages)

War Film Analysis: Apocalypse Now Directed by Ford Coppola Essay

- “Apocalypse Now” is a legendary war film directed by Francis Ford Coppola. The film’s main theme is devastation, violence, and horror. In this film Coppola thoroughly scrutinized the main characters ideas, behavior, and emotions to depict the darkness and the horror of war. His goal was to make the audience part of the horror. He wanted the audience to have a tremendous impact on this film and he succeeded with the perfect use of sound and editing in the ending sequence of his film. I will demonstrate how Coppola exploits a wide array of sound and editing to create suspense, intensity, and anxiety in the sequence to affect the audience’s emotions, using diegetic ambient sound effects, non...   [tags: devastation, violence, horror]

Better Essays
760 words (2.2 pages)

Déjà vu in Heart of Darkness written by Joseph Conrad and the film Apocalypse Now directed by Francis Ford Coppola

- Déjà vu, a French term that means, “Already seen” is a common societal phenomenon. Many people have described it as having an experience that they have done previously without actually doing the event prior. Déjà vu is a complex phenomenon that is highly debated among the scientific community because of its complexity and evidence to support theories. Heart of Darkness written by Joseph Conrad and the film Apocalypse Now directed by Francis Ford Coppola’s have a similar feeling to Déjà vu. Though the two works have a similar story line they have different characters, timelines, and locations....   [tags: death, montage, phenomenon]

Better Essays
634 words (1.8 pages)

Comparing Joseph Conrad's Heart of Darkness and Francis Ford Coppola's Apocalypse Now

- Parallels Between Conrad's Heart of Darkness and Coppola's Apocalypse Now      Apocalypse Now is a very vivid and sometimes disturbing film centered on the Vietnam War. Because it was based on Joseph Conrad's novella Heart of Darkness, it is possible to draw some parallels between the two. Both can be interpreted as metaphors for a journey through the inner self, and each has its own singular message to convey. Apocalypse Now very perspicuously depicts the fact that men have hearts of darkness, and it explores the evils of war....   [tags: Movie Film comparison compare contrast]

Better Essays
2092 words (6 pages)