Plastic Packaging Industry – Striving for Niche amidst growing environmental scrutiny (Part II) Backgrounder In the previous blog, Televisory explored the past trends in the industry and found that while overall plastic packaging industry is losing market to non-plastic packaging, soft drinks and food packaging were the forerunners and drove the demand in plastic packaging. Further, Televisory examined the regions driving this demand as well as the potential market size of the industry. Growth in plastic packaging to be fuelled by the developing economies The market for plastic packaging was valued at USD 300 billion by sales (FY2014). The market has grown at approx. 5% CAGR between 2006-14. This expansion was majorly driven by • Increasing …show more content…
The rigid packaging accounts for a majority of the plastic packaging globally. However, of late, flexible packaging has gained demand due to lower cost involved, customizability, relative lower weight, lower plastic consumption and customer appeal. The markets which yielded the high demand are food packaging, home care packaging, tissue and hygiene packaging. Demand for flexible plastics boosted by food packaging (Source: Bloomberg and Televisory’s
• Lowering freight costs because of the light weight of plastics. • Plastics can be shaped and made in different patterns hence advantageous for marketing and shipping. • Plastics are made from natural resources such as
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
Protective packaging is sold to organizational customers through select distributor networks via personal selling. Sales commissions for AirCap are set at 2%. Often, manufacturers must have a regional presence to be successfu...
Pillow favor boxes packaging is an essential in packaging in many perpendicular markets, such as stores, retail, and pharmaceutical. Pillow favor packs and containers are often utilized for cereals, liquids, nutraceuticals, toys, powders and much more. This type of packaging allows many advantages. The bottom seal, top seal, and back seal keep cooking products well preserved and fresh. Also, more product can be placed in a pillow boxes using less film. Pillow boxes packaging come in a big spacious of styles, such as hanging, re-sealable and stand-up. The possibilities are just about unlimited for manufacturers, and corporations can get a complete package that is shelf-ready. In a nutshell, the advantages of pillow boxes packaging
Piringer, O., & Baner, A. (2008). Plastic packaging: interactions with good and pharmaceuticals. New York: Wiley-VCH.
Saran gave Sealed Air a competitive advantage by providing increased protection during shipping compared to uncoated bubbles. Another major point of success for Sealed Air was the importance they placed on market education to inform customers of the advantages of using coated bubbles. It worked extremely well because in 1980 Sealed Air was able to make $25.35 million in sales in the US. It wasn’t long after until competitors were able to penetrate the market forcing Sealed Air to make a choice, whether to enter the uncoated bubble packaging market or not. It was a difficult decision to make due to Sealed Air’s experience developing coated bubbles and its brand recognition. All while trying to maintain its market leadership and drive for technological innovation. The problem was if Sealed Air added uncoated bubble packaging to its mix it could unintentionally damage the reputation its most profitable product and set the company back
Plastic has been used for only a century since it was first introduced in 1909 by Leo Hendrik. It is a phenol-formaldehyde compound and it was quickly called the “material of a thousand uses” (Doucette, 2009). Plastic today is in everything
Global: Worldwide packaging shipping volume is increasing as a result of global exchange, e-commerce, and changes in supply-chain management.
... converting plastic waste into useful products are being affected by pollution; this contamination is found within containers where plastics are collected. But the same risk of pollution carries downside consequences in which workers and people responsible for cleaning and disinfecting the plastic materials are not doing the best to eliminate plastic waste, and to disinfect the infected bacteria and microorganisms from the atmosphere and environment. Organizations from China and India are the largest in the world, they collect and purchase used plastic from United States, Europe, Asia and Latin America (Minguez 2013). These companies do not bother to sanitize the products before the recycling process; for this reason the planet earth is getting a worse environmental condition, and it is destroying lives of living beings, and natural resources as well (Uddin 2014).
Good decision making when it comes to packaging is key in making a successful company and brand image. Packaging is a crucial part of selling and marketing a product as well as raising their brand image. Packaging has two different types: primary package and secondary package. Primary package is the “one that the consumer uses, such as the toothpaste tube” (Grewal and Levy 360). Secondary package is “the wrapper or exterior carton that contains the primary package and provides the UPC label used by retail scanners” (360). Companies use product packaging as a way to protect their products as well. An example of this would be with how Apple packages their products. With the Apple iPhone, they package it in a way that is attractive to their customers.
Leonard shows us how passionate she is about the topic and how she ventured across the world to see how consumerism is affecting not only us, but countries all over the world. She worked hard in her research to show us that the plastic bottle is a concept that can destroy our ecosystems and in return hurt us as individuals.
While improving packaging is one part of marketing, more importantly is the process and how it is executed. Making sure the process is executed and the steps have been properly researched will ensure success. If there have been no studies in the current market for what may be needed then trying to sell plasma televisions in a third world country may not be to successful.
made from oil and natural gas. Using plastics to replace packaging materials such as metal
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.
Being convenient enough for everyday use and even tasting better to some, plastic bottles are a popular way of consuming beverages. They are convenient and to some people, can even taste better. However, the process of manufacturing and transporting the millions of bottles produced is detrimental to the environment. Continued use of plastic bottles could exponentially hurt the planet.