The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develops strategic intent for their business organizations following the strategic factors and approaches. I will analyze the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will critically examine the strategy formulation that includes business-level strategy and corporate-level strategy. It also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm’s internal environment to pursue opportunities and overcome threats. In order to strengthen this assignment about Nestle, there are several methods of gathering data has been conducted, such as PEST analysis, value chain analysis and SWOT analysis. By the end of this assignment, future strategy will be mentioned as well as my recommendations about Nestle that will fit into strategic orientation in order to perform bettering their business world.
The strategic factors and approaches
Nestlé’s objectives are to be recognized as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. The Corporation believes that leadership is not just about size; it is also abou behaviour. Trust, too, is about behaviour; and they recognize that trust is earned only over a long period of time by consistently delivering on their promises. These objectives and behaviors are in the simple phrase, “Good Food, Good Life”, phrase that sums up the Corporation’s corporate ambition. The Nestlé...
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... organizational culture. Nestlé Company is an international company which came to the stage it is today by gaining superior competitive advantage over its rivals. The focus product differentiation strategy has been very successful although it may not work for other firms. The company is able to create and deliver value not only by offering distinguished products but also gaining effectiveness and efficiency by reengineering its business processes. By doing all recommendations and follow all these steps of strategic management processes, I am sure that Nestlé Company will do better in the future than their competitors and might be the new trendsetter in some criteria and also gain its above-average returns to their company.
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