Gendered advertisements fill most of the timeslots between children’s television programs. Those marketed toward girls typically feature calm and cooperative activities like playing house and dressing dolls whereas commercials aimed at boys depict aggressive comp...
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...inst conforming to them has been progressing for years, and influence of gender roles over people continues to decrease. However, it is important for the movement to continue in the face of gendered advertisements that may one day affect people far more than they do now. If society does not maintain its trend in decreasing importance of gender roles despite increases in gendered marketing, the strong, powerful American woman may be reduced to a shallow, passive person. This is unlikely to happen, though, thanks to generations of people who decried gender roles and found the balance of tradition and progress. Regardless of what pessimists may say, today gender roles are less important than yesterday, and tomorrow they will be less important than today. There is power in pink, and a positive outlook on the state of gender roles in America if one only looks to find it.
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