Nigerian Internationalization Theory

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This research aim was to investigate the motivation and patterns of SSA firms’ internationalisation studying firms from different sector of the economy. The findings suggest that various factors were interplay in the motivation and patterns of Nigerian firms’ international rather than a single factor. The study draw on the internationalisation theory (Uppsala Model) and OLI model as the theoretical positioning for the study (Johanson and Vahlne, 1977 and 1990; Dunning, 1988). The finding reveals that case firms’ internationalisation process was gradual, consistent with the Uppsala model, but there also exists contradiction in some aspect of the findings. For example ADG international experience started as an importer rather as an export …show more content…

Again the firms ownership advantage also play more significant role in the foreign expansion rather the psychic distance and the need to invest in a close proximity market was a strategic intent of the firm to expand in the region as a way to take advantage of the firm specific ownership advantage, regional growing market and regional economic integration. Though ADG and DCW could classify as psychic distance investment but BDM and CCR has invested initially at the Francophone countries not consistent with psychic distance. The insight from the study therefore indicates that physical market proximity had played a role in the market entering of Nigerian firms rather that psychic distance. While previous studies has shown that Nigerian bank was motivated by the recapitalisation and consolidation in the 2004 and 2005 as well the need to follow their customers to foreign market were the motivation behind Nigerian banks internationalisation (Boojihawon & Acholonu, 2013; Amungo in Adeleye et al 2016 p:69-98). This study emphasized that Nigerian firms’ motivation for foreign expansion are driven by vary factors that both internal and external to the firms. The external sources include the institution factors such as the government policies, home factors such as the large market and population, economic growth, profitability and host countries factors as illustrated in …show more content…

(2010), as co-creator of the economic system and the firm strategy the organisation adopt will have a significant impact on the on the economic outcome. This finding in this study indicates that favourable government policies has enhanced the emergent of high profile Nigerian which the outcome of the firms’ internationalisation has been positive to (a) the firms, ADG for example from the initial foreign subsidiaries in 2011 have established subsidiaries and production factories across 14 countries. In terms of financial performance and returns, the foreign operations are also showing increased year on year revenue. These have also been the case for all the case firms embarking on further expansion from the initial market entry. ADG revenue in 2015 increases year on year by 26%, this is due to an increase in the sales volume of 35% in the foreign market. Even though most of the earnings are still from the domestic market, but the foreign subsidiaries have begun to witness an upturn in terms of sales and revenue (ADG annual report 2014 and 2015). Also, the year on year production capacity has also surged with about 87% in the same period. While the revenue from domestic market only increased by 4.75% in 2015 from 2014, the West and Central Africa revenue increased by 582% and South and East Africa with 340% in the same period (ADG annual report 2014 and 2015). (2) to the government and country as these firms have contributed to

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