The first noted pattern emerged in verbal cellphone use by women, approximately 25 to 35 years old and accompanied by children. Foremost, these women frequently called and spoke on the phone, simultaneously browsing clothing racks and caring for kids. Nevertheless, multiple women struggled to text message, becoming visibly frustrated and finally resigning to using the phone’s verbal capabilities. Here, texting appeared incompatible with the moms’ aggregate attempts to hold babies, push strollers, discipline kids, and shop. Only this flexible access to media would befit the women’s roles as caregivers. Therefore, the act of calling enabled and streamlined a norm of multitasking, essential to a caregiver’s responsibilities. As illustrated, media companies must adapt to their target audiences by responding to a diversity of media entry needs. Whether scrolling on a digital platform or listening to podcasts in the car, audiences will only engage with media if it fits their unique circumstances and social roles.
Furthermore, female consumers’ call frequency reflected an attached meaning of relationship allocated to cellphones. To clarify, shoppers in groups of two or more made an average of one phone call each hour; however, this frequency increased, up to three, for...
... middle of paper ...
...ong periods of time made long-form, print media more appealing. Secondly, media companies must offer the perception, that their content and medium enables their audience to live easier and more fulfilling lives. This can be done by adapting to needs for flexible access, as illustrated by the multitasking mothers, or providing emotional and psychological satisfaction within the context of everyday activities, such as shopping. Third, media companies’ success lies in their ability to provide some level of gratification. This can be done through an affirmation of one’s existing social identity, increasing one’s inclusion into a collective community, or providing improved accessibility for one to maintain and build relationships. In essence, media is not detached from consumers – rather, it is increasingly embodying and adapting to their needs, identities, and desires.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Tourism has become a huge source of revenue and cultural exchange for many parts of the developing and developed world. Through tourism people are able to escape their normal routine and interact with exotic and different places, as well as people. This act of traveling for the sake of pleasure and "vacation" sometimes leads tourists astray in their ethical judgment of how to act as a visitor in a different land. This paper will dive deeper into this issue by comparing the "tourist" through the sexualized tourism market in Brazil and more ethical forms of alternative tourism, such as volunteer tourism.... [tags: Traveler, Tourist]
1806 words (5.2 pages)
- In history, the Modern Era is a time that is identify because profound changes marked the development of many cities. In the early modern era, cities grew through general economic grow throughout all Europe. The agriculture production increased as well as the production of rural commodities, which were used for trading. A new phenomenon called global trading was starting to emerge. The different European manufactures were exported to different destinations, and since “Urban economy relies in trade and manufacture the grow of these two activities favored urban growth.” Cities throughout all Europe were evolving, expanding and changing.... [tags: romanticism, progressive era, modernist art]
1633 words (4.7 pages)
- Tom Marvolo Riddle from J.K. Rowling’s Harry Potter series had stored parts of his soul into different inanimate objects called horcruxes, which caused him to lose control of himself and become the infamous, Lord Voldemort. This gave him the ability to live even though his physical body was gone and his soul continued to thrive in his set of carefully selected objects, patiently waiting for the right time to strike. While the world of Harry Power is only a work of fiction, social networking sites have given some ordinary persons the ability to create their own set of horcruxes, not through inanimate objects but through various social networking accounts.... [tags: Online Identities]
1168 words (3.3 pages)
- Polities, Authority, Identities and Change yielded after more than 20 years of productive cooperation of Yale H. Ferguson and Richard W. Mansbach. Several years before publishing Policies, in their previous book The Elusive Quest: Theory and International Politics, Ferguson and Mansbach exposed the need for displaying an alternative approach to perceiving and interpreting relations among different polities, which served as a foundation for this book. (Ferguson & Mansbach, 1988). This fourth collaborative book came into light of the day as the reaction to the perceived increasing disparity between international relations academic knowledge (theory) and international relations practice (realit... [tags: Authority, Identities, Change]
1402 words (4 pages)
- The early modern era in Western Europe was a dangerous place for women with the rise of so called “witches” populating towns and country sides. With the peak of these witch trials happening between 1560 and 1640 in England (the making of the west 499). This caused the people of Europe to live in fear of the devil and his counterparts on earth. Over 80 percent of victims of these witch trials were women and thousands upon thousands of trials taking place all across Europe and the North American Colonies at the time as well (motw 500).... [tags: Witchcraft, Witch-hunt, Early modern period]
1594 words (4.6 pages)
- Indigenous identities are complex due to how to define indigeneity. While various peoples and governing bodies look for a way to fulfill the needs and desires of Indigenous People there is a central problem to understand. Identities are considered based on either blood quantity or cultural practices. Research uses both of these factors to create the “image” of indigeneity. Thus why it is complicated to define Indigenous identity based on one factor alone. This paper will focus on different views of defining Indigenous based on blood or culture, and the implications and complexity of this.... [tags: Indigenous peoples, Culture, Nation, Ethnic group]
995 words (2.8 pages)
- PS 143A Professor Dittmer M/W 5:00-6:30 Persistent Yet Turbulent: The Effect of the Modern Era on Chinese Identity A nations history and unique set of experiences have important effects on that nations identity and sense of place in the world, and this is certainly true of China. Since the 18th century, China has undergone a wide variation of adversities and triumphs. It plummeted from a position of regional influence and economic supremacy to a nation subordinated and exploited by foreign powers, then “stood up” and reclaimed it’s place at the forefront of the world stage.... [tags: People's Republic of China, China, Mao Zedong]
1733 words (5 pages)
- Throughout the course of time, there have been many influential discoveries that have ultimately reshaped and changed the thought processes around not only those time periods, but around the expanses of the experimental breakthroughs found by future generations. The unearthing of palladium (Pd) can most assuredly be considered one of those significant findings. Possessing a history full of doubt, speculation, and intrigue, palladium has proven itself to be an element of monumental importance with a lasting impression that has spanned many centuries and eventually led to the reshaping of the daily lives of present day society.... [tags: catalytic, automobiles, discovery]
1402 words (4 pages)
- Abstract Painting and design are significant parts of art, although both belong to different categories, they have close relation. In such aspects as creation concept, techniques, painting and design have interaction and serve each other. Not simply refers to a variety of art and modern art genre, it is a reflection of a complex social ideological trend, profoundly affected the western social ideology, but also affect other areas. Modern art provides a rich and more formal language for graphic design, promoted the expression of graphic design and the formation of new style, as well as provides a rich nutrition for modern design.... [tags: Cubism, Collage, Modern art, Georges Braque]
1224 words (3.5 pages)
- Marriage Proposals during the Victorian Era In The Importance of Being Earnest, Oscar Wilde demonstrates that many Victorians have different values and beliefs on marriage proposals compared to most people in the modern society. They emphasize appearances and wealth, so these are the two aspects that they stressed the most. In fact, true love is often regarded as not important. Victorians often treat trivial matters as significant and pay less attention to important matters, shown through how the characters deal with marriage proposals.... [tags: Marriage, Victorian era]
1244 words (3.6 pages)