Is The Media So Powerful In The Uk Case Study

Why is the media so powerful in the UK? Does it act in the public interest?

Media is powerful in the UK; this is down to the influence it has over the general public and the information that it provides. The media is extremely influential in the result of general elections and local elections due to the amount of say it has politically. This is clear because all the information people find out about parliament, parties and policies come via the media. If the media were not as large or were non-existent, there would be no knowledge of what happens in parliament. This would cause a lack of political assurance and would mean confusion when voting. This is down to the wide base media covers: media can be anything from television to newspapers

There is also the difference between new and old media techniques such as more recently media is becoming paperless and more virtual through websites as people strive for a better and easier way to receive their news. This has impacted political interest as now politics is everywhere and discussed by everyone. Every person has their opinions and views that they want to be heard so now people want more and more politics to fulfill their political needs. This has affected the public interest in many ways, some of which are positive others in a negative way.

Politicians handle political communication in the UK this is to provide correct information and to ensure the general public understands what is being said. Media is more often than not the highest covered issue in the news unless of special circumstance, for example, a natural disaster. One of the highest used pieces of media comes via newspapers. This is because a lot of what is contained in a newspaper is about politics and the current political stories dominating headlines. Which is a reason newspaper readership is so high due to its large amount of detailed information on politics as it

Everyone wants to know what current discussions are going on within parliament and on political parties this is because they feel what is being discussed affects them. They are not wrong to think this; they are the ones voting and living in the country so of course this is something that does affect them. The public wants to know whether new policies or bills will affect them positively or negatively. This also affects political parties as if the public does not agree with projected policies they may lose votes when the next election comes around. They also want to find out if parties’ policies will be onside with their opinions. Some just want to know what is going on with parliamentary discussions, and this is a good idea because why would they not want to know how the country will be shaped. Newspaper readership though is not always accurate information due to it often having biased opinions and views within it. A particular party supports each newspaper and that newspaper wants their party to win. So, one thing newspaper editors do is twist words of people to make certain statements worse than they are this is also done to increase readers. A newspaper will not print a story or article that may badly