Masculinity In Armani Analysis

Masculinity in Armani

Big companies use social media to demonstrate masculinity and with that, sell their products. In the famous commercial of Armani the producers use important visual elements to demonstrate that masculinity means being athletic, sensual, dominant, powerful, elegant, and impressive. This definition of Armani is obtained through the use of a famous soccer player, his beauty and intimidating physique, the body language, and the women’s role in the commercial.

The use of a famous soccer player throughout the advertisement is vital to define masculinity. First of all because of the fact that soccer is the most famous sport in the entire world, and having one famous player in your advertisements is a tremendous advantage. Using

The advertisers want to demonstrate the necessity of being athletic and strong. Cristiano Ronaldo’s body grabs the whole attention of the audience due to the fact that big and solid bodies are more popular and highly preferred by the society. Cristiano Ronaldo is recognized worldwide because his very attractive body. The advertisers use his physique to support their purpose of defining masculinity. This is shown in the commercial when Cristiano Ronaldo starts looking for his shirt almost naked. His body looks strengthen and fortified and it’s impossible not to stare at him. The big and strong bodies are more likely to appear in commercials because of the fact that they grab the attention of the audience immediately. The other important factor is that the actor is a very good-looking person. And if an advertisement includes a beautiful person it is easier to attract and captivate people. The advertisers want to demonstrate the audience that masculinity is definitely associated with being athletic, strong, and

Through Cristiano Ronaldo’s body language, the ideas of power, elegance, and confidence are conveyed. The actor body language demonstrates power when he started to search his shirt and the maid immediately decided to start helping him. He didn’t even have to ask her for help. Her quick reaction was a clear example of the actor’s power. The elegance is reflected during the whole commercial thanks to the actor body language. His robust body and his constant facial expressions show the audience that he is a sophisticated and classy man. His confidence is exposed in the commercial in a lot of ways. The fact that he doesn’t care about walking without shirt in front of his made it’s a clear example of his confidence. Also, his facial expressions and way of walking indicate that he is a confident person. The advertisers use these ideas to manifest