The Starbucks Coffee Chain, has great Marketing strategy which is why I choose this company. Starbucks was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, three students from the University of San Francisco. The company first took off in 1971, in Seattle Washington. Starbucks began to expand its popularity in 1992.
I chose to place focus on Starbucks because I personally don 't like this particular coffee shop and I think it 's overpriced. but I was also fascinated by their marketing strategies which is one of Starbuck’s strengths. The marketing strategies Starbucks uses is their monopolistic advantage among its competitors, because of its popularity has kept its monopoly, and also because of it the company has found its way into different world markets. There are over a thousand coffee chains around the world in 62 countries. Starbucks also focuses on their customer service they recruit the right employees they also develop their employees to fit their brand. Starbucks is a popular job choice, which is no wonder they were on the top 100 list for the best places to work in, in 1998 to 200, and 2000 to 2010.
Starbucks aside from selling their acclaimed Seattle Coffee grounds they sell teas lunch and snack items. Starbucks also markets under brands such as Tazo Teas, Italia Coffee, and Evolution Fresh. Starbucks has also expanded their coffee products into supermarkets and retail stores such as Jewel. Starbucks is no longer sticking to expand into grocery markets but they are also putting in the efforts to expand into Teavana a secondary company they purchased on 2012 purchased even though the tea stores make up only a small percentage of the Starbucks brand, Teavana is one of Starbucks fastest growing brand. The sup...
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...e in Coffee business because coffee is difficult crop to cultivate and can be easily damaged by natural disasters.
Starbucks has been doing pretty well even with the economic struggles their sales went up by 39% in 2015 . Purchasing and or investing in Starbucks stocks can be tricky because of how expensive it is. The ratio between price and how much the company earns is 37
But the great thing is that Starbucks plans to open more stores from 7,000 to 30,000 worldwide by 2019. Along with the expansion starbucks plans to push their revenues from 19 billion dollars they earned in 2015 to 30,000 billion dollars by 2019 which they believe would attract more investors. I think that although starbucks is a very popular brand amongst most people in the U.S and around the world that it really might not be a company I would like to invest in if I were to be purchasing stoc
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- Starbucks is the world’s leading retailer, roaster and brand of specialty coffeehouse chain. It expands its operations with over twenty thousand locations in around 50 countries. It targets at boutique coffee market. Usually it operates in high-visibility areas, specially located in some business circles which have many visitor flowrates, or close to the area with many white-collar employees who have a high level of consumption (Kembell, 2002). It is also very welcomed by young people. As the video shows, the advertisement of Starbucks is full of creativity.... [tags: Coffee, Marketing, Starbucks, Espresso]
1940 words (5.5 pages)
- Introduction If you had the chance to enjoy the Starbucks experience, then you will appreciate their mission statement, which is , According to starbucks.com, it states, that it is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. Additionally, it states the expression of their values, which is to create a society of warmth and having a place, where everybody is welcome. Being available, connecting with transparency, dignity and respect. Delivering the absolute best in whatever they do.... [tags: Starbucks, Coffee, Management occupations]
836 words (2.4 pages)
- 1.- Introduction Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).... [tags: Coffee, Starbucks, Supply chain management]
1078 words (3.1 pages)
- Starbucks the world’s largest coffee company that has announced its long term objectives and its starting with expansion of more stores and growth strategies as it will start to enter the tea industry and boost the consumer relationship. The company plans to do the following: first by the company having a substantial growth in sales. The company will open more new stores and remodel many more within the next ten years, so that they can capitalize on the Starbucks brand, they will be able to enjoy new products known as the Evolution Fresh juices at all the stores.... [tags: Starbucks, Coffee, Espresso, Coffeehouse]
703 words (2 pages)
- A. Many people would assume that Starbucks has reached, or is fairly close to its saturation point. In just about any city, suburb, transportation hub, or college campus, there’s a Starbucks location to meet coffee drinkers needs. A likely investment for Starbucks would be to continue its expansion worldwide. Not only should Starbucks concentrate on expanding its footprint, but also continue to alter its stores. Rather than opening more dine-in restaurants, Starbucks should concentrate heavily on drive-thrus in urban and suburban areas.... [tags: Starbucks, Coffee, Drink, Caffeine]
953 words (2.7 pages)
- It is a well-known fact that Starbucks is expensive, and it is not only coffee the company sell but status. In today 's developing countries Starbucks represents a status symbol that separates the rich consumers from the masses especially in the continent of Asia. A cup of Starbucks cappuccino coffee costs more than 6 dollars in China and is even more expensive in other developing countries in Asia, but the same cup of coffee may only cost half that price in the US. The American coffee and chain company of Starbucks Corporation sets an example and explanation of how global hospitality companies can implement price discrimination.... [tags: Coffee, Starbucks, Marketing, Pricing]
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- Summary The World today is generally developing every time, result in a financially increasing condition and the exchanges between area and area as well as individual and individual are more and more common. The supply chain, as a result, dose occupy an increasingly important role. Therefore, this research focuses on Starbucks in Australia, and is mainly conducted to discover the element, management and improvement of this international operation today. In the first stage of research, the basic information about the company is collected to be analyzed.... [tags: Coffee, Coffeehouse, Starbucks, Espresso]
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1525 words (4.4 pages)
- Starbucks Marketing Analysis Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization’s uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand. The coffee company has capitalized on the new found popularity of specialty coffee with its addition of coffee bars globally.... [tags: Starbucks Coffee Marketing Businesses Essays]
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- Assessment of Products and Services of Starbucks Coffee The Problem and the Review of Related Literature A coffeehouse, coffee shop or café (French/Spanish/ Portuguese: café; Italian: café) shares some of the characteristics of a bar and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks.... [tags: Starbucks Business Analysis Marketing]
1359 words (3.9 pages)