Marketing Strategy Of Starbucks Coffee Chain Essay

Marketing Strategy Of Starbucks Coffee Chain Essay

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The Starbucks Coffee Chain, has great Marketing strategy which is why I choose this company. Starbucks was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, three students from the University of San Francisco. The company first took off in 1971, in Seattle Washington. Starbucks began to expand its popularity in 1992.


I chose to place focus on Starbucks because I personally don 't like this particular coffee shop and I think it 's overpriced. but I was also fascinated by their marketing strategies which is one of Starbuck’s strengths. The marketing strategies Starbucks uses is their monopolistic advantage among its competitors, because of its popularity has kept its monopoly, and also because of it the company has found its way into different world markets. There are over a thousand coffee chains around the world in 62 countries. Starbucks also focuses on their customer service they recruit the right employees they also develop their employees to fit their brand. Starbucks is a popular job choice, which is no wonder they were on the top 100 list for the best places to work in, in 1998 to 200, and 2000 to 2010.


Starbucks aside from selling their acclaimed Seattle Coffee grounds they sell teas lunch and snack items. Starbucks also markets under brands such as Tazo Teas, Italia Coffee, and Evolution Fresh. Starbucks has also expanded their coffee products into supermarkets and retail stores such as Jewel. Starbucks is no longer sticking to expand into grocery markets but they are also putting in the efforts to expand into Teavana a secondary company they purchased on 2012 purchased even though the tea stores make up only a small percentage of the Starbucks brand, Teavana is one of Starbucks fastest growing brand. The sup...


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...e in Coffee business because coffee is difficult crop to cultivate and can be easily damaged by natural disasters.
Starbucks has been doing pretty well even with the economic struggles their sales went up by 39% in 2015 . Purchasing and or investing in Starbucks stocks can be tricky because of how expensive it is. The ratio between price and how much the company earns is 37


But the great thing is that Starbucks plans to open more stores from 7,000 to 30,000 worldwide by 2019. Along with the expansion starbucks plans to push their revenues from 19 billion dollars they earned in 2015 to 30,000 billion dollars by 2019 which they believe would attract more investors. I think that although starbucks is a very popular brand amongst most people in the U.S and around the world that it really might not be a company I would like to invest in if I were to be purchasing stoc

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