Analysis Of Starbucks

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According to TechRunch.com, Starbucks has been considered as a company which has implemented the best social media strategies (2010). Starbucks took the advantage in the social network ‘craziness’ by position itself in Facebook and Twitter. At the same time, Starbucks has penetrated the smart phone industry by being part of Blackberry, iPhone and Android applications. To stimulate the interest of its customers, Starbucks initiate My Starbucks Idea (www.starbucksidea.com) for customers to share their ideas and Flickr to share pictures.
Facebook
With almost 26 million fans, Starbucks successfully promotes its brand and latest product in the Starbucks’s Facebook fan page. According to Porterfield (2010) Facebook is still leading contender of social networking sites with unique audience of 125.2 million visitors. In this page, customers are also given a space to express themselves in relations with Starbucks services. Eventually, a viral marketing is formed through these connections. Viral marketing or commonly known as marketing buzz is an internet version of word-of-mouth marketing (Armstrong & Kotler, 2005) that spreads like a virus. When the customers tag Starbucks name in their status, they are letting their friends to know the brand, thus promoting Starbucks. With the existence of this page, Starbucks has promoted its brand to various people with just one click. In order to continuously be part of Facebook phenomenon, Starbucks should create more promotions via Facebook, such as online coupons and sharing ideas.
Twitter
At the same time, Starbucks has positioned itself in microblogging, Twitter with over 1 million followers. Through Twitter, Starbucks promotes and alerts its followers on products, promotion and cause. They are...

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...oncern over its public and appreciate their views. Starbucks could also include competition to enhance the interest of visitors to visit again the website.
Conclusion
Starbucks has basically design an effective communication plan by using this channel. It is beneficial for Starbucks business because more and more people are turning to the usage of the new communication media. Starbucks must respond and connect with the customers consistently so that the relationship will improve and maintain. Therefore, Starbucks made the right move by involving themselves in Facebook, Twitter, mobile application, online partnership, Flickr and community website as these tools have become a phenomena among the internet users. At the same time, Starbucks should explore more on these channels so that it can reach the public efficiently thus position Starbucks as one of the best brand.

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