Essay on Marketing Analysis : Be Our Guest, Inc.

Essay on Marketing Analysis : Be Our Guest, Inc.

Length: 2114 words (6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Be our guest

Marketing analysis:
Be Our Guest, Inc. is a Boston based company that rents out party equipment for events within the Boston metropolitan area. Founder, Steve Lizio , initially started the company in 1983 with a sole purpose of providing wait staff to catering companies. However, as time proceeded it became apparent to expand the company by evolving it into a rental equipment company that provided rental services of tables, chairs and other miscellaneous items pertaining to hosted events. Typically expected in relatively new companies, the company operated at a loss during the first quarter, however as demand increased exponentially during the second and fourth quarter of the year, sales revenue spiked accounting for two- thirds of the yearly revenue. Be Our Guest, Inc. desires that their brand speak quality to their customers, so as a result their prices are relatively higher than their competitors. They do offer 10% wholesale discount in order to attract more demand but pricing is not highly prioritized. Be Our Guest, Inc. belief in providing exceptional service has essentially granted them the ability to charge higher prices. By strengthening customer relations they have accumulated a large market share in a industry with only three larger competitors. In addition to distinguishing themselves from their competitors through quality of service, their central location in inner- city Boston, permits them to have a competitive advantage in comparison to competitors.
Be Our Guest, Inc. success in branding themselves as a company of outstanding value is credited to their efficient delivery system and keeping speed and accuracy in mind. Be Our Guest, Inc. grew quickly from 1991 to 1997, with estimated revenues of nearl...

... middle of paper ...

...aving a difficult time increasing operating profit margins and net profit margins at the same rate. Current salary expenses for employees and admin are impeding the company to have positive cash flows. Their decreasing current ratio illustrates their potential ability to cover short-term liabilities with current assets. In addition, their decreasing times interest earned ratio reveals their diminishing ability to pay their obligations. Ultimately, the company is experiencing dangerous levels of profitability at this point and because of that their line of credit should not be extended at this time. In order to be an eligible candidate and qualify for this extended line of credit, Be Our Guest, Inc. needs to seriously figure out a strategy to reduce their expenses, specifically salary wages in order to increase OPM and NPM at a much accepted rate comparable to growth.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Analysis of Cracker Barrel Old Country Store Inc.

- Analysis of Cracker Barrel Old Country Store Inc. For the last thirty years, Cracker Barrel Old Country Store, Inc. has been offering people on the highways of America an alternative to the fast food pit stop. Their restaurants serves home-style food, has quality gift shops and, most of all, a friendly and accommodating environment all go in to create a welcoming atmosphere. Making the guest comfortable is what makes them different. The waiters and waitresses let you take your time. You are seated and promptly drink orders are taken....   [tags: Restaurants Business Management Essays]

Free Essays
3547 words (10.1 pages)

Marketing Analysis : Nike Inc. Essay

- Introduction Customer behavior can be defined as the process used by organizations, individuals and groups, to select, buy or use particular products or services to satisfy their needs and the impact it has on the society (Wikipedia, consumer behavior). Every product in the market is given a different value by an individual user based on the need it satisfies and also the level of the want. For example a person may put choosing a car as just for a means of transport from point A to point B but for another individual a car is not only used as a mode of transport but also as a means of his lifestyle....   [tags: Athletic shoe, Marketing, Nike, Inc.]

Better Essays
1023 words (2.9 pages)

Case Analysis Six Flags Essay

- Six Flags is synonymous with thrills, laughter, and screams of joy. However, in June, 2006, investors were not laughing. As KMGH Denver reports (2006), shares of Six Flags Inc. dropped sharply on Friday when debt rating agencies lowered their outlooks on the amusement park operator after it said attendance and revenues had fallen. (para 2). BACKGROUND The Six Flags “History” website (2011) states throngs flocked to Six Flags over Texas when the park opened in 1961. Six themed sections, modeled after the culture of the six countries whose flags flew over Texas during the state’s colorful history, created a spectacular and magical setting for guests – and provided the park’s name....   [tags: Business Analysis ]

Better Essays
1678 words (4.8 pages)

Marketing Analysis : Apple Inc. Essay

- Branding A commonality among Fortune 500 companies is they can be recognized by their corporate brands and product brands. Branding offers companies an edge over the competition and provides advantages to both the company and the customer. Ferrell and Hartline (2014) identified the advantages of branding as:  Product recognition  Comparison shopping  Shopping efficiency  Risk reduction  Product acceptance  Enhanced self-image  Enhance product loyalty (p. 204) Apple Inc. Apple is a well-known and globally recognized brand....   [tags: IPhone, Mobile phone, Brand, Apple Inc.]

Better Essays
732 words (2.1 pages)

Marketing Analysis : Nike, Inc. And Reebok International Essay

- Marketing conducted in this day and age is an ever evolving process. The marketing process can be dictated by current trends, economic and societal changes, as well as technological advances. Evolution in technology and the social media phenomenon for how people communicate and interact with one another have contributed significantly to the manner in which business research is conducted. Research studies have shown that it goes beyond just traditional promotional marketing to connect with consumers....   [tags: Marketing, Business, Management]

Better Essays
740 words (2.1 pages)

Marketing Analysis : ', Inc. Essay

-, Inc. was founded by Jeffrey Bezos in July 1994. Jeffrey Bezos started in his basement of his home in Washington selling books. Amazon was one of the first big companies to sell goods over the internet (Schneider, 2014). headquarters is located in of Seattle, Washington. made its debut on the web in 1995. Amazon’s sells officiate online or through the mobile app. In 1997, the company went public. was the first internet retailer to obtain one million customers....   [tags: Balance sheet, Asset, Financial ratio]

Better Essays
3395 words (9.7 pages)

Internet Marketing Inc. Data And Facts Essay

- Internet Marketing Inc. Data & Facts Time In Business: 2007 Dashboard: No Contract Length: Undisclosed SEO Services: • On Page SEO: Yes • Content Marketing: Yes • Social Media Management: Yes • Video SEO: No • Public Relations: Yes, reputation management and press releases • Pay Per Click (PPC) Campaigns: Yes Glassdoor Company Rating: 3.4 BBB: Accredited, A+, Introduction Internet Marketing Inc....   [tags: Marketing, Internet marketing, Business]

Better Essays
1162 words (3.3 pages)

Essay about Water Inc. Marketing Plan

- Water Inc. Marketing Plan Executive Summary ƒ The LIFT Water concept is a unique caffeine experience designed to appeal to college students and businesspersons looking for an alternative to coffee, sodas and energy drinks. LIFT Water offers a variety of uses and can be manufactured and marketed at a competitive cost. Marketing Objectives ƒ The plan will create product awareness through internet advertising via websites popular with college students (i.e. MySpace) and billboards on larger campuses....   [tags: Business Marketing Analysis]

Free Essays
1661 words (4.7 pages)

Marketing Strategies For Apple Inc Essay

- The most technology industry valuable brand in the world is Apple Inc. the brand value worth $154.1billiorand dollars (Forbes 2016). Apple Inc. best-know great design technology product that include iPhone, iPod, MacBook and iPad. Also they have an own software include Mac OS operating system, iTunes media, iCloud securely store (Apple 2016). Apple Inc. has those great products they also need great marketing strategies to provide to the best value to the customers. Apple was the winner of the 2012 survey Award for Marketing Excellence again for the past five year (Forbes 2012)....   [tags: IPhone, Apple Inc., Mobile phone, Smartphone]

Better Essays
1259 words (3.6 pages)

Essay Marketing Analysis of Oakley, Inc.

- Marketing Analysis of Oakley, Inc. For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations, as well as its primary sports marketing goals and objectives....   [tags: Oakley Businesses Essays]

Better Essays
2203 words (6.3 pages)