Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
Gladwells misguided view of social networking is a fundamental error that echoes itself throughout his essay. Social networking websites are not meant to be a form of organization; instead they are designed to be an effective means of communication. Comparing a social site like Twitter to a reform oriented organization like the NAACP is equatable to comparing a telephone to a local branch of government. They are clearly not the same thing and obviously perform two very different functions. Hence, an effective comparison of these two very different tools is practically im...
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...ernment as much as the rest of the world does. Gladwell's pointing out that social media is widening the gap between extremes, a true activist and what I'd call true apathy. Our generation, along with those to follow are going to be middle of the road mouse clickers with the disillusion our "like" (in facebook terms) will have a true impact. The real problem with Gladwell's argument is that he is looking at it through an American perspective, the connections we form here in the US on facebook and twitter are indeed superficial because we have so many other ways to connect with people. In many other places around the world, social networking sites, are the only place they have in which they can freely connect with each other. And those connections are not superficial, those connection helped launch uprisings such as the ones in Tunisia and Egypt.
In Stephens article, he tells how “Social media could serve as a source of live, raw information. It could summon people to the streets and coordinate their movements in real time. And it could swiftly push back against spurious media narratives with the force of a few thousand retweets”. He explains how technology can be used to push to change problems in our society and encourage us to get up and do something about it. Being able to use our capabilities if technology to fullest is “A huge reason for all this success is that, perhaps more than any other modern American protest movement, they’ve figured out how to marshal today’s tools”. In McKinnon’s explanation, she states how “To their credit, some companies such as Apple, Microsoft, Google and Facebook have joined forces with civil liberties groups in an attempt to persuade the Obama administration not to push anti-encryption measures that would enable government and law enforcement officials to access our secure communications”. This is goes with how technology can be used to make a difference just like what Stephen was saying in order to inform people on what’s going on. McKinnon explains how our social media servers have also taken a disagreement on invading our private lives. As it stands, any individual or
These sources include Sherry Turkle, a professor from the Massachusetts Institute of Technology, and analyst Andrew Frank from Gartner Research (171,173). While both of these sources are from respectable technology backgrounds, Wortham does not disclose why their work is relevant to her essay. She gives no research results from studies that her sources have completed that supports the idea that Facebook corrupts the emotions of the public. The scarcity of support from her sources fails to reinforce her main points in her
Perez, Sarah. "Tipping Point Author Malcolm Gladwell Says Facebook, Twitter Won't Lead to Social Change." ReadWrite.com. ReadWrite, 4 Oct. 2010. Web. 27 Feb. 2014.
Gladwell discusses the difference of how people protest or raise support in today’s society compared to how people did this before Facebook or the internet. He begins his article by telling a story about a sit-in in 1960 and how it escalated to involve the entire community. He often goes back to this story to show how it was different than what people do in today’s society. He goes into how all of the people knew each other and how they started the sit-in. They all knew each other from college or high school and planned the entire protest in one of their rooms and then went out to do it. He then says the reason why everyone participated in the sit-ins was because they were good friends and they inspired more people because the people that joined in went to the
Throughout history, social movements have continuously formed because of a person who had the courage to stand up against the injustice they witnessed in every day live. When I was a child, I remember feeling as if it takes a superhero-like person to start a social movement. However, I have found that through the use of social media today, any person with a passion for making a change can spark a social movement. Social movements are a powerful way to help people believe that their voice matters and they should stand up for what they believe in. Before the advancement of technology, it took a lot longer for social movements to become prominent in society’s media outlets because of the difficulties of not having enough time in one’s life to
If the founding fathers didn’t stand up for the things they believed in we would have never separated from Britain and established our own country. However, today it seems like retweeting a cause you believe in or watching the new makes people think they are politically active or active in a cause. For example, “These days, however, most Americans think that just sending out a tweet or a social media post counts as advocacy” (Schwartz 1). When in reality they never had to leave the comfort of there home to make this stand. But, studies do also show that the more active people on social media for a cause may actually be more likely to get involved with the cause even farther and take action. “ But while calling yourself an activist for sending out a supportive tweet seems a little lazy, there are indications in the study that social media posts do translate to more involved behavior”(Schwartz 1). Depending on perspectives mass media can either hurt or help people will to stand up for their
Technology has had a negative impact on this generation- we have lost and forgotten many things because of it. In Malcolm Gladwell’s “Small Change: Why the Revolution Will Not Be Tweeted”, he discusses the difference between social media activism and “real” activism and the loss of human connection that he has identified. He believes that with social media activism, we lack the connections a community should have because we don’t get together in person- we are satisfied with being connected through technology. He also thinks that as time goes on, we will only get worse when referring to the ideas that we are delusional because the issues we fight about (such as getting phones taken away) aren’t as important as we think.
The biggest issue with Gladwell’s article is its age. When this article was written in 2010, Social Media was still being developed and accepted, and so most of the discussions about the effects Social Media were speculation. Ultimately I agree with Gladwell, due to the fact we live in a headline society. The main reasons I agree with Gladwell is due to the fact that many movements that originated from Social Media such as Black Lives Matter or the debate on Police Brutality have just vanished from sites such as twitter and Facebook. Additionally, I agree with Gladwell, since Trump was elected even though there were numerous Social Media campaigns and posts that gathered various amounts of retweets, favorites, and views that targeted his presidency. Additionally, due to social media stating Trump had no chance of winning it led to many people not even voting proving Gladwell correct on how Social Media leads to reduced social
“You have nothing to fear, if you have nothing to hide.” This phrase was first introduced in George Orwell’s novel 1984, where Orwell created a dictatorial government that addressed itself as “Big Brother”, a sort of benevolent nickname for the higher powers that actually watched over it’s citizens obsessively, and managed their behavior like an eye in the sky. The phrase has also been used in British closed-circuit television (otherwise known simply as video surveillance) which was used experimentally during the 1970’s. During that time period, citizens rebelled against the higher-power that had assumed the right to sift through personal information for the sake of monitoring individuals. New-age technology has herded first-world citizens to document their lives for the public, using methods such as “Tweeting”, “Snapchatting”, and
Gladwell’s essay discusses the developments of the social media and how it has changed social activism.”The platform of social media is based on weak ties”(Gladwell, page 174). He discusses how the Civil Rights Movement was based on strong ties among people who knew each other.People would rise up and join the revolution if they saw their friends, peers or neighbors in the news or newspapers. There is not much of a risk
While many people throughout the world see social media as a trendy new application in the service of personal amusement, the political upheavals in the Arab world have shown how it can change the dynamics of modern day activism. The Arab Spring Uprising interlaced social unrest with a technological revolution. Blogs, news websites, twitter feeds, and political list servers became avenues for communication, information flow and solidarity. Being capable of sharing an immense amount of uncensored information through social media sites has contributed to the success of many Arab Spring activists. Social media played a role in facilitating the events of the Arab Spring, but the main issues are rooted in a broader set of economic, political, and social factors. This paper will examine how social media impacted the Arab Spring Uprising. Specifically, I will look at how social media introduced a novel resource that helped to created internet activist communities, changed the dynamics of social mobilization and revolutionized interactions between protesters and the rest of the world.
Gladwell strongly believes that activism was viewed in a much different way before technology took over the world. In the 1960’s protests, and boycotts spread rapidly but usually only among friends. Today, information spreads to thousands of people in seconds due to social media. Gladwell believes traditional activism formed strong-ties whereas today 's movements and protests form weak-ties because of social media. People are motivated when they have close friends with them in a movement, not just through a text message. As Gladwell states, “where activists were once defined by their causes, they are now defined by their tools.” (Gladwell 408) Gladwell believes these tools can’t really help a social activism movement, but he does acknowledge the speed of social media networks. But, without news and social media how will the information spread? Anything placed on the internet can be broadcasted to a large audience within seconds. Gladwell writes: “Social networks are effective at increasing participation—by lessening the level of motivation that participation requires.” (Gladwell 408) Gladwell makes a good point but how will the motivation ever be there without people receiving information? Nevertheless social media has many flaws, but with other tools
Social movements come and go; they represent all manner of political aspirations, and aim to achieve their political objectives by influencing a particular target group’s opinion. Some groups reach out directly to just a few key decision makers or constituencies, while others act more indirectly by broadcasting their message to as wide an audience as possible. Popular forms of social media have played a significant influence in social movements throughout the last few years. Two prominent examples are Ai Weiwei’s use of the social platform: Twitter, and the use of Yik Yak at the University of Missouri. Social movements rely on the media for the mobilization of political support, validation in the mainstreams discourse, and opportunity to broaden
This summer if you were on social media you heard about the ALS Ice Bucket Challenge. The concept was simple, just film yourself dumping a bucket of ice water over your head, challenge your friends to do the same, and donate ten dollars to the ALS Association. Opt out and donate one hundred dollars (Madison). Many Americans did not know what ALS was and by putting this challenge on social media has brought tons awareness to this devastating disease. Activism used to be taking action to bring social change, people in the 1960s used to gather in front of community centers and protest and or speak about their issue or cause. Now even though people still gather together it is much easier to use the internet. Hundreds of social media applications
Since its creation, social media has caused considerable changes in society. It allows people to connect, create, and learn. Since social media allows people from all over the world to connect, it allows people to share different ideas and promote important causes; social media has become a platform for activism. By sharing, liking, and tweeting all people have become activist for all sorts of causes. In recent years, scholars compared activism of this type to the activism that has occurred during the Civil Rights Movement. Recent debate has quite different views regarding activism through social media as an influential factor in publicizing causes. According to Malcolm Gladwell, social media may aid people in becoming aware of certain issues, but activism through social media does not solve any of the problems they try to fix. He also argues that social media create weak ties between people. I am of two minds regarding Gladwell’s claim regarding social media activism and the ties it creates. On the one hand, activism