Based on secondary research of articles that our group had conducted, it led us to the problem statement that quality does not meet price. We accumulated five significant articles and utilized its information in order to generate the problem statement. What we noticed is that there were a lot of articles regarding quality issues related to Sony laptops. This made us question the high prices of Sony's offerings.
The first article, entitled “Sony shares drop after VAIO recall," from the New York Times talked about the consequence of the 438,000 units of VAIO TZ laptops that were recalled last year. Among 200 cases worldwide, 70 incidents of overheating were reported, which was caused by faulty wiring (Izumi, 2008). According to the article, the effect of the recalls had resulted in Sony shares to fall by 4.2 percent. The next article mentioned that Sony is no stranger to the laptop recalls because of the laptop battery recall back in 2008 (Null, 2008). This article questioned the reliability of Sony laptops.
On the other hand, another article talked about a graphic chip in some of the Sony VAIO laptops that may fail, due to the NVDIA chip being faulty and overheating (Pert, 2009). Though this article only informs readers of the failure of the chip installed by Sony, the next article our group found acknowledged the graphic issues related to the NVIDIA chip. The potential defective graphics chips were believed to be built into 14 Sony VAIO laptop models and could cause display issues, video distortion, blank screen, and other uncharacteristic graphic related issues (My Digital Life, 2009).
Finally, the last article we collected discussed the overprici...
... middle of paper ...
...nna doesn’t know much about computers and she says she only uses her laptop for school and the internet (Joanna, Personal Interview, February 2010).
Another response I found surprising with a participant that owns a Sony was with Patrick. He said that Sony laptops give back what you pay for and despite the recalls, he would still go with Sony (Patrick, Personal Interview, March 2010). He believes that every laptop become difficult at some point. Although Patrick has only had his Sony VAIO for about a year, he has already been experiencing some minor issues, such as, the fan being too loud, the speed getting slower, and the battery life getting worse. But even though, Patrick said that it is comforting to know that a top consumer electronics brand such as Sony has reliable customer services to tackle those issues (Patrick, Personal Interview, March 2010).
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