Jetblue 's Plan For Air Travel Essay

Jetblue 's Plan For Air Travel Essay

Length: 732 words (2.1 double-spaced pages)

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JetBlue was established in 1999 by David Neeleman, he thought his plan would make people satisfied to air travel. In 2000, the company began its operation in the market. In the same year, the company had 6 new air routes in (Rochester, New York, Burlington Vermont, Orlando, Tampa, Oakland, and Ontario). In 2002, the company expanded its operation and flew 108 flight to 17 destinations. “JetBlue strategy was built on the goal of fixing everything that sucked about airline travel.” JetBlue offered convenient services by providing leather seats, free Live TV…etc. JetBlue depend on marketing to implement its plan and producing the lower cost seat mile in US air line 6.98 cents versus 10.08 in an industry average. Southwest airline lunched the low cost in ticketless and after a while JetBlue adopted this strategy. This strategy provide high quality with decreasing the cost to company. According to the book,” The most IPO among low fare airlines were non US carriers, Ryanair WestJet and EasyJet had gone public with trailing EBIT multiples of 8.5* 11.6* and 13.4* respectively, and first ...

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