More handpicked essays just for you.
Sexualization of women in advertising
Impact of sexualisation of women in advertising
Sexualization of men and women in advertising
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Personal Narrative: Experience With Gendered Toys at a Store
When I entered "The Toy Works," of Keene I nearly ran into the tangible proof of this
paper. The first wall of the store is set back, at most, four feet from the front door. The wall
was split precisely in two. On the left side was a tapestry of pink dolls, on the right was nothing
but black and red wrestling toys. The entire store mirrored this theme with only a few
transgressions and exceptions.
Girls toys were identified by pink and other light colors, glitter and sparkles, and the
more obviously, pictures of only girls playing with these toys. There were "Barbie" dolls
dressed in gendered clothing such as dresses, bikinis, and even hulas. Since apparently, women
spend most of there time doing housework and raising children, there were little pink strollers
and miniature pink vaccuums. There was even a plastic vanity table.
Boys toys were tagged by dark colors such as red and black. The male gendered toys
also had pictures of boys or full-grown muscular men on the boxes. "WWF" wrestling figurines
were highly prevalent. One such figurine called the "Bone Crunchin' Buddy," bragged that the
"elbows and knees crunch when you bend them." The sports isle consisted of pictures of male
athletes and more red and black. The radio controlled vehicle isle featured more of the same;
male drivers and red and black. It was impossible to miss the G.I. Joes. Camouflaged combat
vehicles and "He-Man" looking men with guns battled all over the shelves.
A few exceptions of the gender role enforcment must be noted. These may not be
non-gender biased toys, but they represent a change and deviation from the traditional, pre-
conceived gender roles of toys, seemingly cast in stone. "Barbie" dolls clad in NBA jerseys and
soccer jerseys broke the housewife and beauty object theme. I played a video game which
featured a female boxer. In a row of 11 blue and red buckets of "Leggos," one was pink with a
I had known that for some time now, Cracker Jack did not come with real toys; instead, today's youngsters get tiny joke books or stickers. No whistles or rings or anything that might possibly present either a choking hazard or a potential lawsuit. Besides, paper is a lot cheaper to manufacture than plastic, so I'm sure the profit margins went up. Today's prize, once I opened up the the package, was a paper ring.
... main themes that the show presented which included the use of drugs and alcohol. The Vista Cruiser was the best one because it represented the type of cars most peoples in the 70’s drove with was a station wagon.
Part of the answer to this question might be that men are encouraged to play with hi-tech toys while girls are given a Barbi doll or a toy oven. The best time to see how these differences are encouraged by our society is during the Holiday season. The toys I have seen for boys are mainly Star Wars action figures or Nintendo 64 games. The toys advertised for girls were mostly easy bake ovens (that now makes M&M cakes) or Barbi dolls with various accessories.
history of the state fair. He wears a size 70 boots and wears a 75 gallon
This change is particularly notable in the representations of men’s bodies. For example, the documentary mentions how the male protagonists in popular movies like “Superman” and “Batman”, as well as pro-wrestlers, were flabbier in 1960’s. By 1980s-1990s, however, the same characters were portrayed to be more muscular and bigger in sizes. The change was even evident in toys: male “Star Wars” figurines grew bigger plastic biceps over the
brown paper carrier bag it was in!) It was all made out to be rather
From reading The Harlem Hellfighters, it is apparent that, though the 369th regiment was all black, they did not have the same background and had not joined the war for the same reasons. This fact is important because the 369th regiment is in some ways a microcosm of the entire United States in the early 1900s and even today. ‘Black America’ is
Numerous times throughout the years on various occasions people have to buy greeting cards. Regardless of the occasion, a greeting card accompanies any sort of gift or celebration, whether it be for an academic achievement, birthday celebration or a wedding anniversary. Focusing closely on baby showers and newborn baby occasions, there is a wide variety of selection of greeting cards at Dollarama. However, there are contradictions between pink and blue baby greeting cards. With various media perspectives and taking the social and cultural influences into account one can understand the relationships between gender-colour associations.
While it can be said with relative certainty that not all men in the 1960s were male-chauvinists, Milton Bradley designed an artistic cover for their board game which suited what they saw as the social norms of the time. In an attempt to market to the masses, they employed subtle advertising tactics meant to subconsciously gain approval from the greatest number of potential buyers: white, middle-class males. Even though this image does not necessarily reflect how the designers and marketing experts at Milton Bradley felt about women, it does reflect their feelings regarding the buyers themselves.
Many of the toys I had consisted of pink frilly things that were given to me by my parents or other adults. My dolls were Bratz dolls that were full of different outfits and makeup, teaching me to worry about the way I looked. My animal related toys consisted of little plastic horses and farm animals that were always in “gender neutral colors”, they always came in a red pack and any accessories were always bright and yellow or green. While when I had a gender-neutral toy, a leapfrog leader, that had a distinction of being a girls because of the case being pink and purple, not in in of the “gender neutral” color categories. My sports toys were the same, my soccer balls and basket balls were not neural colors, but pink or purple,. I also played with “boy toys” like cars, footballs, baseballs, however none of these things were ever bought for me. If I asked for these “boy toys” I was told that they were for boys not for girls, experiencing cultural competence, because no adult in my life thought buying a girl those types of toys were
Over the years even action figures have gotten larger muscles, so much so that they are to proportions physically impossible to obtain. Every time you turn the corner, your eyes are drawn to some advertisement that shows a man with his shirt off, muscular and defined. “There is no way to plug popular culture into an equation and see what effect it has on mass psychology, of course, but there is widespread sentiment that these provocative images of buff males have really upped the ant...
The types of toys that were found on the boys aisles were mostly a combination of the following: seventy-five Weapons, 164 Superhero Dolls/ Muscular Action Figures, thirty-nine Blue Collar Work, 300 Building Blocks/ Legos, 340 Remote Control Vehicles or Racing Vehicles, twenty Animals portrayed as “scary, mean, or aggressive,” twenty-five Military and sixty-...
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.
Barbie, a doll manufactured by Mattel, Inc., encourages an unrealistic body image, racial insensitivity, and contradictive goals, and it is having a negative influence on young girls everywhere. Launched in March 1959 by Ruth Handler, an American business woman and president of Mattel, Inc., Barbie quickly became popular and has gone on to sell three dolls every second, in over one hundred and fifty countries. However, Barbie’s rise to success has not been wholly positive – there have been numerous controversies, parodies, and lawsuits, all addressing a number of issues. One such issue is how Barbie promotes an unrealistic and unobtainable body image. For example, to scale, Barbie is five feet, nine inches tall, has a thirty six inch chest, eighteen inch waist, and thirty three inch hips. Had Barbie been a real person, she would not be able to walk, much less hold her head up. Secondly, Barbie is racially insensitive and perpetuates stereotypes. “Mexico Barbie,” from Barbie’s “ethnic” line, comes with a passport and a Chihuahua, as well as stereotypical red lace ribbons in her hair. Lastly, Barbie portrays goals that are both unobtainable and contradictive. Barbie has had a variety of careers, such as being a doctor, astronaut, and President of the United States, but also engages in stereotypical domestic activities, such as cleaning and baking. These characteristics are affecting young girls in a time when they are most developmentally susceptible, and teaching them a number of negative lessons.
The gender stereotypes we are experiencing today are outdated and need change. Right now, gender marketing is higher than it has ever been. A comparison can be shown as Robb states “In the 1970s…few children’s’ toys were targeted specifically at boys or girls at all; nearly 70% of toys had no gender-specific labels at all” (Robb). Since the 70’s gender marketing has climbed its way up to its peak. There is a sort of disconnect between marketing and new gender advancements that have been occurring recently. The gender standards that are currently being used are outdated and do not hold true as more women are excelling in the sciences, while more men choose to become stay at home fathers. The “Let Toys be Toys” campaign website claims that “themes of glamour and beauty in toys and playthings directed at even the youngest girls tips over into a worrying emphasis on outward appearance. Stereotyped attitudes about boys are equally harmful as the constant assumption reinforced in toy advertising and packaging that boys are inevitably rough, dirty, rowdy…which feeds low expectations of boys that undermine their performance at school”(“Let Toys be Toys”). These outcomes are not acceptable, and gender-neutral toys may aid in combat against these old age ideals, and could possibly help make the