Analysis Of Donald Trump: Make America Great Again

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Donald Trump’s published Facebook video, “Donald Trump: Make America Great Again” provides a clear depiction of his purposive message and intentions, when considering its visual aspects and the verbal communication established. With regards to semiotics, the encoding and decoding of messages, and the approach to audiences, the brief video divulges these aspects through the prevalence of minorities, his frequent use of hand gestures, and the clip’s cinematographic elements.

Minority groups in America are a predominant aspect in Trump’s transient clip. Women, people of colour and international students all make an appearance; all expressing their beliefs for Trump’s suitability as a president. These momentary appearances manifest Trump’s aim …show more content…

Trump is man with specific gestures, as it leads his verbal communication towards an audience that looks forward to his great leadership. Trump shows five significant hand gestures where he portrays and explains his message to people (What Donald Trump's hand gestures say about him - BBC News). With regards to semiotics, this is the media producer’s attempt to exemplify the signs that Trump predominantly exhibits in his speeches; where the actions represent as the signifier, and the meaning stands as the signified concept. To illustrate, the “L shape and pinch” means that he’s not all over the place, etc.; it highlights that he knows what he’s doing and his plans are running smoothly. Moreover, the “Palms Out” gesture shows the audience that Trump is being cautious and telling Americans to look out; when expressing his message; utilizing this gesture tells the audience that his resolutions are hard to handle. As exemplified by BBC News, Trump tends to pinch his fingers together and point at somebody to make it seem less denunciatory. Additionally, the “Slicing” gesture shows accuracy, that people need to do something about the situation that that the country is currently facing. Moreover, Trump raises his thumb to convey that everything is okay and the people of America would overcome anything that affects them. Furthermore, “Wild Gestures” shows his ‘chaos’, meaning that he doesn’t know what he’s doing and that he doesn’t have a plan. In the Facebook video, Trump’s hand gestures are a principal aspect of his speeches. New Yorkers use hand gestures, everyone does this; therefore, it indicates that Trump could be considered as an average person, these hand gestures imply that he wants to relate to everyone rather then appear as an authority figure. However, a prominent signal Trump also establishes in the clip is him raising his straightened arm in the air, closely resembling a Hitler

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