Essay on Is The Media Good Or Evil?

Essay on Is The Media Good Or Evil?

Length: 1399 words (4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview














of learning. The limited effects model specifically looked at the education of the masses and the shift to cognitive effects. Scholars argued whether the audience is passive or active? Is the media good or evil? This paradigm shift showed a reversion to qualitative themes. The Limited Effects Model also utilized the quantitative approach. In Lang and Lang (1953) they use a content analysis method to show how certain filters portray an “event.” They discuss what many refer to as “pseudo events” and “the pictures in our heads.” Had they used a qualitative method, they may not have come to the same findings and may not have been rooted in the “social process” (Lasswell, 1949).
Though quantitative methods proved invaluable, many theories and paradigms emerged that enabled the rise of qualitative, critical research. The Frankfurt School came about as homage to Marxism and a call for social inquiry. The School grappled over issues concerning mass society, standardization, consumerism, popular culture, mass persuasion, opinion leaders and commodification. Certain questions were being asked: where does media end and society begin? What is the relationship of this interdependence? What are media effects? In Merton (1945) the researchers were essentially purporting that media had some kind of effect but they did not know why. Questions of taste and normalcy were prevalent in such articles as Lowenthal (1942-1943) and Marcuse (1968).
Though the Frankfurt school may have focused too much on effects, the model of the culture industry did articulate how media had a salient function and role during a specific period in time. It focused intently on technology and culture. Marcuse (1968) especially argued that technology reorganize...


... middle of paper ...


...lems with capitalism and the market system. Political Economy looked at the continued tension between high and mass culture. Briefly defined, it is the social institution in the total view of the operation of power. It is concerned with the production of values, commodification, and structuration.
Influenced by Marxist thought, as was the Frankfurt School, it was introduced to the communication field for analysis of these concepts. Looking at the etymology of the word, one could very clearly see that it has components of the government (political) and the market (economy). The ideas of political economy are centrally related to the elements of power: who holds it, the unequal distribution of power, and the inability of those in the top strata to do anything about it. Given this, it is very clear why scholars would situate political economy historically in Marxism.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Terrorism: Media Simplistically Portrays War as Good vs. Evil Essay

- Media Simplistically Portrays War as Good vs. Evil The morning of September 11, 2001, will be a communal memory for many around the world. On this morning, peace was threatened by terrorism on United States¹ soil and the U.S. declared war in defense of peace. The majority of television, print, and internet media coverage of these events have focused around a discussion of good vs. evil. In this paper, I will address ways in which hegemonic and counterhegemonic forms of media have contributed to the discussion of good vs....   [tags: Argumentative Persuasive Topics]

Free Essays
877 words (2.5 pages)

An Article On The Evil Of The World Essay example

- Response to the Evil in the World Do you tune into the nightly news to hear only good things happening around the world. No, everyday is a new story about horrific tragedies that are taking place all around the world. The police shootings in Dallas, foreign and domestic terrorist attacks, the kidnapping of the youth for human trafficking, and the flooding throughout the country, name just a few events that have taken the lives of so many innocent human beings in the past months. With the increasingly large amounts of evil existing all over, one can’t help but wonder what is going on in the world....   [tags: God, Good and evil, Free will, Omnipotence]

Better Essays
1551 words (4.4 pages)

How the Media Techniques of Peter Lord and Nick Park Convey the Idea that Ginger is Good and Mrs Tweedy is Evil

- How the Media Techniques of Peter Lord and Nick Park Convey the Idea that Ginger is Good and Mrs Tweedy is Evil The media use lots of different techniques to give the audience clues about characters and action in the film "chicken run". Using the characters Ginger and Mrs tweedy I am going to investigate how the media have used camera angles, costume, lighting, setting, music, sound effects and character interaction to create more meaning for the audience. I am specifically going to look at how Ginger is portrayed as a good character and Mrs tweedy as an evil character....   [tags: Papers]

Free Essays
939 words (2.7 pages)

Essay about Ethics : Ethics And The Meaning Of Evil

- Ethics serves as a vital crux of society. We learn them through our interactions with others as we progress through life. They provide a moral system for us to go by as we interact and participate among the populace. Ethics guides our decisions, define our temperament and influence our future. They establish a very basic form of order that streamlines the productivity of a society. Anywhere you look you can see the presence of ethics in various organizations and institutions. Whether it be political, lawful, medical, religious or social....   [tags: Morality, Ethics, Good and evil, Evil]

Better Essays
1574 words (4.5 pages)

Morality And Perception Of Good And Evil Essay

- There are many moral behaviors that have happened over time between now and back in the Victorian era. There were a different set of morals over time based on religion and other perceptions of good and evil in literature and different forms media going back from the Victorian era till now. The books The Strange Cases of Dr. Jekyll and Mr. Hyde, The Hunger Games, Dracula, and Beowulf are some of the literature that support the morals changing through time, how good and evil was perceived, and how actions were justified as good or evil....   [tags: Morality, Religion, Robert Louis Stevenson]

Better Essays
2207 words (6.3 pages)

Essay on The Reality of Social Media

- Geek uses various social media sites to lead his fellow Egyptian’s in revolt over their fellow citzens in office. Yes, that comical statement is as true and real as the air one breaths. Wael Ghonim is a 30 year old Arab man with profound abilities when it comes to technology. As the head of Google’s marketing for the Middle East and North Africa, one can perceive how much potential and success this young man harbors. Naturally one would assume that he would not let himself become engrossed in political affairs, but be consumed with only financial and personal gain....   [tags: greek, social media]

Better Essays
1784 words (5.1 pages)

Essay on The portrayal of young people in the media.

- This essay will look at the different ways in which young people are portrayed in the media. It will focus on how the idea of childhood innocence has been challenged by the media and rather than ‘little angels’ children are now seen as ‘little devils’ in the public eye. By looking at ‘The Bulger Case of 1993’ we can see where the idea of ‘little devils’ and children as evil beings began. It will examine why media stories of young people are focused much more on negative aspects such as crime and gang culture rather than positive ones....   [tags: Media]

Better Essays
1220 words (3.5 pages)

Media Coverage of the Presidential Campaign Essay

- An important case study subject that relates to journalism ethics is how today's news broadcasts and papers report the presidential campaign. More specifically, how journalism ethics affects the reports covering the republican debates and primaries. Additionally, the media has taken a high interest in reporting coverage about republican candidate Rick Santorum. Not only are the republican primaries important with the upcoming presidential campaign against President Barrack Obama, but also because the candidates provide interesting news coverage....   [tags: Media]

Better Essays
1395 words (4 pages)

Media and Violence Essay

- In the globalization era, the first power among in this world is media. It is very important to recognize that media violence has been caused several problems in everyday life, especially, television, because we cannot only hear the sound but we can see the visual as well. If we think carefully about media violence, it has roots in the unease that has historically been expressed whenever a new entertainment or communications medium appears on the scene that appeals to the masses. We can seen, as John Fiske writes on his book, Understanding Popular Cultural in 1989: “Represented violence is popular (in a way that social violence is not) because it offers points of relevance to people li...   [tags: Media]

Better Essays
775 words (2.2 pages)

Media Propaganda and Stereotypes Essay

- Our society consists of consumers that buy into stereotypes and the propaganda that is being fed by the government and the media. Stereotypes steer individual's perceptions of a group of people in a certain way, usually negative, and generalize that opinion to all members of the group. Aware of the influence stereotypes have on people's views, governments use stereotypes already imbedded in society as a propaganda tactic to persuade people's thoughts, opinions and beliefs in order to benefit their cause....   [tags: Media Stereotypes Stereotyping]

Better Essays
1639 words (4.7 pages)