The Ipod And Its Effect On Apple Inc.

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Technoloy Nikolas Mamais Roger Williams University History of iPod Nikolas Mamais Roger Williams University Core 458 Anthony Ruocco November 3, 2014 Introduction The iPod is in the family of portable media players and serves varying purposes of pocket computers manufactured, designed and marketed by Apple Inc. iPod can act as an external data storage device with storage capacity, depending with the model, ranging from 2 gigabytes for the iPod shuffle to 160 gigabytes for the iPod classic version. The devices are controlled and supported by the Samsung ARM and the Apple A5 CPU’s. The Apple iTunes software can be used to transfer various type of data to the iPod devices supporting the feature from computers using specific operating systems Microsoft Windows and Apple Macintosh (Peterson, 2007). History of iPod The determined purpose of Apple changed in a drastic way ten years ago with the announcement and release of a simple digital music player known as iPod. On October 23rd 2001, Apple announced the release of the first iPod which had an internal memory capacity of five gigabytes. It was capable of storing music, and had a sleek outlook of a white box not bigger than a mere deck of cards. The location of this unveiling was held on Apple’s campus in Cupertino in a low-key function. As was expected, criticism was to rock the acceptance of the new technology as Apple fans, and the press alike welcomed iPod with lots of skepticism. Many deemed the technological shift of Apple would surely mean doom for the company as pundits wondered the purpose Apple had with selling consumer music gadgets (Edwards, 2011). By the year 2004, the iPod became a sure success product for Apple, Inc. And various myths started to reve... ... middle of paper ... ...perienced in the society (Yaksich, 2007). References Edwards, B. (2011, October 23). The birth of the iPod. Macworld. Retrieved 6, November, 2014, from http://www.macworld.com/article/1163181/the_birth_of_the_ipod.html Kahney L. (2014). Ive Jony: The Genius behind Apple 's Greatest Products. New York: Portfolio Trade. Lule, J. (2012). The Role of Media in Globalization. In Globalization and media: Global village of Babel (pp. 36, 37). Lanham, MD: Rowman & Littlefield. Peterson, W.R. (May 2007). The Role of Consumer Preference Development in Incremental Innovation: How Diamond Multimedia helped create the iPod. Texas Law Review 8 (5), 1553-1577. Yaksich, M. J. (2007). Plugged in: A qualitative analysis of the ways iPod users produce and experience social connection (pp. 14, 15, 16). College Park, MD: University of Maryland.
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