Imperial Oil ltd. Limited

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History of the company Imperial Oil ltd. Limited (Esso) is a Canadian public corporation that produces crude oil and natural gas. Currently the headquarters are based out of Calgary, Alberta employing over 5000 people, with Exxon Mobil owning 69.6 percent of the company. Imperial Oil ltd. was previously located in Toronto and has recently moved all main facilities over to the Calgary, Alberta headquarters.1 Esso was incorporated in London, ON in 1880 and became a land mark in the development of crude oil and natural gases.1 Its retail business consists of service stations and "On the Run Express and Tiger Express-brand" convenience stores. Esso also owns a 25% portion of Syncrude, which are the world’s largest oil sands.1 Value Proposition Value Proposition is defined as "A business or marketing statement that summarizes why a consumer should buy a product or use a service”. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings." To structure a proper value proposition for a company, you must view the business model and three identifying features of the business. These three features are the Goals, Core Activities, and the Product Market Focus. The goal of a company is what it aims to accomplish. In regards to Imperial Oil ltd., their main end goal would be to create profits for their shareholders and to increase the overall value of the company. With creating more value to the company, the business can use funds to access and develop more research and advance their technology in growing the corporation. The core activities of the business are what value creating tasks will help the business run properly and how t... ... middle of paper ... ...so successful. There were many strategic jobs in a company like Imperial Oil ltd. ltd. that help in stay on track and achieve these goals. I chose a research engineer because they are in place to continuously help the company advance and stay ahead of its competitors and provide a better product to all of their consumers and future consumers. Bibliography Imperial Oil ltd. Limited. Responsible Growth. Rep. no. 2012 Summary Annual Report. Imperial Oil ltd. Limited, 2012. Web. 28 Oct. 2013. (n.d.). Retrieved from http://www.investopedia.com/terms/v/valueproposition.asp Imperial Oil ltd.. (n.d.). Retrieved from http://www.imperialoil.ca/Canada-English/workingwithus_life_about.aspx Imperial Oil ltd.. (n.d.). Retrieved from http://www.imperialoil.ca/Canada-English/about.aspx (n.d.). Retrieved from http://www.newswire.ca/en/organization/72680

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