Impact Of 2012 Olympics On Hospitality Essay

Impact Of 2012 Olympics On Hospitality Essay

Length: 1719 words (4.9 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

2012 Olympics and its impact on the hospitality industry of London.

Research Background / Context

On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earth” which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London, but the bid team had stressed throughout their campaign that the games would benefit the whole of Britain.

The proposed research is on the impact of the hosting of the 2012 Olympics in London and its impact specifically on the hospitality industry. Other studies have been done on the impact of the Olympics viz. Olympics Games Impact Study (OIGS) which is a study by Price Water House Coopers in December 2005. It was commissioned by DCMS and the London Development Agency to assess the likely benefits of hosting the Olympics and Paralympics in 2012 in social and economic terms.

This year i.e. 2008, Olympics will be hosted by China in Beijing and it is assumed that industry and people in general will benefit immensely in terms of more employment opportunities and the effects of the same will last longer. It had also given a significant boost in construction activity. With hosting of the Olympic Games in Beijing it is foreseen that the tourist arrivals in China will increase considerably well beyond 2009.
According to a survey carried out by Pacific Asia Travel Association (PATA) in association with Visa International called the Asia Travel Intentions Survey 2007 in which 9 out 10 respondents in the survey planning to attend the Olympic games intended to visit ot...

... middle of paper ...

...ate findings
Print and Submission


John R. Walker (2005) Introduction to Hospitality Management
Steve Mawson The Fundamentals of Hospitality Marketing cited 25.03.08 cited 24.03.08
The Economic Impact of the London 2012 Olympics by Dr. Adam Blake (2005/5)

Olympic Games Impact Study by Price Water House Coopers ( cited 24.03.08

ent__Le_Meridien_Hotels___Resorts.html cited 24.03.08

Olympic Review June 2006 cited 24.03.08

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

A PESTLE Analysis of the UK Hospitality Industry Essay

- In this essay I will be discussing and critically analysing each element of the PESTLE analysis within the hospitality industry, with examples to reflect each point. Also this essay will discuss how marketers should adapt to changes in the macro-environment. The PESTLE analysis is a marketing principle used to understand the relation between a company and the external environment. Murray-Webster (2010:88) states PESTLE analysis will help to capture understanding about aspects of the context by using the prompt political, economic, sociological, technological, legal and environment....   [tags: UK hospitality industry]

Powerful Essays
1490 words (4.3 pages)

Essay about Was the Security Prepared for the London 2012 Olympics?

- The 2012 London Olympics were held at the Olympic Park in East London from Friday, July 27, 2012 to Sunday, August 12, 2012. The Olympics have been held in London two times before the 2012 Olympics, once in 1908 and once in 1948 (Scott). Over 10,500 athletes participated from over 204 countries, over 120,000 people were going to the Olympic Park every day to watch the Olympics. Over 302 medal events were being held, with three swimmers being the top medalists in the 2012 London Olympics (“Olympics”)....   [tags: olympic games, g4s, security agency]

Powerful Essays
808 words (2.3 pages)

London 2012 Olympics and Risk Management Essay

- Comparisons As stated before, the Olympic Games have become a mega event in size and complexity compared to what it was in its beginning during Athens 1896 Olympics, when only 241 amateur athletes competed in mini sports. Therefore, the number of risks that can take place during the even has increased significantly including aspects such as infrastructure, finance, operations, security and including natural hazards as well as manmade hazards. The London Olympics 2012 (OSSSRA) has considerate different types of manmade hazard such attacks on crowded places, attacks to the transport system and other terrorists attacks that may occur during the event....   [tags: Olympic Games, Athletes, Safety, Security]

Powerful Essays
1013 words (2.9 pages)

Risk Management at the Llondon 2012 Olympics Essay

- Introduction and Background Introduction The objective of this paper is to define and analyse what risks management was carried out during the London Olympic Games, aspects of risk management such as how risks were identified, the type of risk analysis that was carried out, the risk responses opted in order to minimise threats, and how risks were monitored and controlled will be analysed further. After obtaining this information, a comparison with other Olympic Games will be analysed in order to learn what they did right, wrong, and how they managed risks....   [tags: Risk Analysis, Risk Management]

Powerful Essays
1790 words (5.1 pages)

Essay on The 2012 Dilemma and the Media

- It hasn’t been even ten years and here we are all over again. For some reason the human race can not wait to be extinct, and we are already on track for another “Y2K” scare. Every time you turn on the History Channel there is another new program telling us how the world as we know it will end in a little more than two years, sending every viewer into a state of shock, and turning every Tivo into a doomsday prediction recorder from then on out. Now, I am all about putting out as much information about our everyday world out there for all to bear witness, but I also believe in unbiased coverage of events....   [tags: 2012, media, ]

Powerful Essays
972 words (2.8 pages)

The Dark Side of the Olympics Essay

- The Olympics are an inspiration to many people. Olympics give young people an opportunity to dream that it could one day be them standing on the podium. They have the power to unite people from around the world to celebrate with pride the achievements of amateur athletes. This all sounds great but there is a dark side to the Olympics that needs to be considered. What used to be a celebration of amateur sport has turned into a commercial enterprise that caters to the interests of the wealthy and big business over the average citizen....   [tags: Olympics, ]

Powerful Essays
898 words (2.6 pages)

Careers to Pursue with a Hospitality Management Degree Essay

- Hospitality Management is the study of the hospitality industry. “A degree in the subject may be obtained either by a university college dedicated to the studies of hospitality management or business school with a relevant department “(Google). In most cases when asked about hospitality management people generally think about hotels, but In fact the hospitality industry is huge. There are nearly 1 million food service operations in the United States, and nearly three hundred thousand hotels. With so many job opportunities such as casino/gaming supervisor, travel agent, event planning, and even executive chef the demand for graduates is easy to see....   [tags: hospitality industry, business, hotels]

Powerful Essays
1317 words (3.8 pages)

Will the World Really End in 2012? Essay

- December 21, 2012: This date has many people wondering why scientists and researchers assume the world will come to an end. Generally, everyone is captivated on the concept of the world’s execution. Hollywood even created a film based on 2012. But is the world really going to come to an end. Are we really going to die because of some calendar that is almost done. Is a giant flare from the sun going burn us all, or an enormous volcanic eruption from a super volcano going to destroy the earth. Considering how we were to have a meltdown in 2000, it is unlikely the world will end....   [tags: 2012, world ending,]

Powerful Essays
997 words (2.8 pages)

The Economic Impact Of The Olympic Games Essay

- The Economic Impact of the Olympic Games Missing Graphs With the Olympic games being held in Sydney this year, I wondered if perhaps the performance of the economy was being affected in part by the fiscal stimulus provided by Olympic construction in Sydney and other parts of the country. Australia’s economy has been performing well recently, suggesting that there might be some effect. Over the last five years, growth in Australia’s gross domestic product has averaged 4.35%, almost a full point above it’s thirty year annual average of 3.5%, and the unemployment rate is near a ten year low....   [tags: Olympics Economy]

Powerful Essays
1130 words (3.2 pages)

Background Information on the Hospitality Industry Essay

- Background Information on the Hospitality Industry The Food and Hospitality Industry has become one of the biggest employers in our state. It now has attained a much higher status in society and demands high standards of work from its employees. Employment opportunities are many, but eagerly sought by a vast majority of people. For this reason as in any other established business, interviews are conducted. Through these interviews, the interviewer looks for personal qualities and interpersonal skills in a prospective employee to fulfill the job requirements....   [tags: Food and Hospitality Industry Essays]

Free Essays
1231 words (3.5 pages)