Impact of Fast Food on Children and Adolescents Essay example

Impact of Fast Food on Children and Adolescents Essay example

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Through Eric Schlosser’s book Fast Food Nation he examines the effects that fast food has impacted the world and the way it is affecting the people that are consuming it. As the fast food industry continues to grow throughout not only the United States but the whole world, marketing companies are always looking for ways to broaden the group of people that are interested in buying their product over another company’s. As a marketer for a fast food company it is essential to have a group of people that you can rely on to always buy the company’s product, to many fast food companies they found this group of people to be adolescents and children. Marketing groups specifically market their products to entice this group of people to lure them in. Food is an object that is needed for the survival of a human, but the type of food that humans chose to eat is also not always the best. Because fast food is so cheap and easily accessible just about everywhere you turn your head, many people resort to eating it even though it is very unhealthy. With these factors present, many adults have exposed their children to fast food at a young age, these parents do not always think about the long term effects of feeding their children fast food because they are so caught up in the moment of feeding their kids right then and there; they do not think about the health risks that can occur later as a result from eating fast food now.
The impact on children and adolescents that derive from the fast food industry raise questions in the details of the nation of fast food. The health of these people is the biggest concern among the issues that have raised questions from adults and health officials around the world and how later on the way these kids are eatin...


... middle of paper ...


...hese kids to make one stop and tackle many tasks at once; making the children happy, feeding them, and feeding their own selves.
Throughout the world fast food has made a tremendous impact on the marketing world and the people that are consuming the food. Marketing has been directed towards the children and adolescents throughout the world and has benefited but also harmed the fast food companies that are using these marketing techniques. The use of toys and catchy tunes attract these young people to want to buy the food from that company. But the examination of the healthiness of the food has also harmed the profit margin for these companies. Overall, the fast food industry has taken significant damage in the way that they currently run things from the way they market to the health concerns that is caused by the food.



Works Cited

Fast Food Nation- Eric Schlosser

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