Effects Of Advertising Essay

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billboards and magazines, as well as social media to reach a wider audience. Advertising is impossible to avoid – and therefore the unrealistic expectations of advertisers. Teenagers see extremely skinny models every day in shop window posters and on television screens, which is sure to lead them to aspire to this body image. And this effect is negative and can be harmful, particularly for developing teenagers. This makes the subject worthy of investigation. The consequences of wanting to be so thin leads to a negative body image and its effects, such as eating disorders, affects society as unhealthy attitudes damage teenagers. Low confidence and a lack of self-worth are just a few of the consequences of a negative body image, and these traits …show more content…

And therefore the rising influence of the advertising through traditional methods but especially through social media, must be acknowledged. As Caroline Nokes, a British Member of Parliament said, “Social media networks are the primary way young people communicate and their main channel to the outside world” which highlights to us how important social media is to teenagers, and therefore how influential it can be when used by advertisers.
Exposure of teenagers to advertising in the West has increased greatly and also contributes to the rising influence of the media. In society women are exposed to advertising showing thin models on a daily basis. Whether during television breaks or the world’s largest billboard in Times Square, New York City, advertising from the media is inescapable today. It was reported that a person will receive over 250,000 commercial messages per year – by the age of just 17. A study in 2009 states that 71% of people look at roadside billboards when travelling, while 37% of people said they always looked at an advertisement. In America, children aged 2-11 see on average 25,600 adverts per year - and 40% of that exposure is from television shows aimed at an adult audience . This means that young children are already seeing messages meant for adults, not only on traditional methods of advertising, but also on television. If a child is always surrounded by adverts promoting the thin body type, that is what they will want as well, causing a negative body

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