Hollywood 's Diversity Problem : Film And New Media

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Background Hollywood’s diversity problem is well-known; however, the extent might be surprising to most Americans. According to a 2014 report by the Center for the Study of Women in Television, Film & New Media, found that females comprised only 30% of all speaking characters among the top grossing films of 2013. (Lauzen, 2014) However, minority women faired far worse than their Caucasian counterparts. As a matter of fact, if one looks at the numbers even female characters from other world’s were as better represented in film than some minority women; the numbers are as follow for women: Caucasian (73%), African American (14%), Latina (5%), Asian and other world tied (3%). (Lauzen, 2014) If the lack of representation were not enough consider a 2009 study which found that when minority groups are portrayed on television the portrayal tends to be negative. (Alexandrin, 2009) A study by Busselle and Crandall (2009) found that the manner in which African-Americans are portrayed, often as unemployed criminals, tends to have an influence on the way the public perceives African-American’s lack of economic success. Furthermore, the news media does an equally poor job in the ways that African-American’s are presented; according to the same study while 27% of Americans were considered “poor” in 1996 the images of America’s “poor” being presented by news media was heavily Black (63%). (Busselle & Crandall, 2002) Today, this can be seen in the way that African-American victims of police brutality are depicted in the media. Even when African-Americans are murdered at the hands of police for minor and non-violent offenses (e.g. Mike Brown, Eric Gardner, and Tamir Rice) they are often portrayed as thugs, criminals, and vandals. What’s more, seve... ... middle of paper ... ...isode available online was chosen as the episode to be analyzed; the episodes were found online either on the network website or sites such as Hulu. Prior to watching the episodes, research was done into the program and characters being analyzed. Then while watching the show notes were taken to help assess whether the character fit any of the archetypes previously mentioned. For the interviews two individuals who self-identify as African-American/Black were recruited. The individuals were previously known by the researcher and were not compensated for their assistance. The interviews were semi-structured in nature and some questions had been previously prepared and they are found on Appendix A. One interview took place through Facebook chat and the second interview took place outside of the UCI Starbucks near the Student Center and lasted approximately 45 minutes.

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