With the inspiration of America moving toward globalization, many counties feel as though they are losing out of their original culture. America is seen as pushing away the local cultures of these areas and making a new culture altogether that is created with mostly American ideals. The book states how this industry maintains a proper way of attendance at the restaurant (pay in advance, sit and eat, and leave). This way is almost to the point of trying to make other people into Americans and lead them into the same daily way of life (Page 27). Also, it is important to note that not only is the Golden Arches moving into these areas. However, many American companies are moving to these places to expand their empires. For example, Dunkin Doughnuts and Coca-Cola are all commonly seen businesses in Beijing and Seoul. These show how globalization has moved into these eastern Asian places. It is easy to see that the influences of globalization have moved the original cultures into the background and now a westernized global world is being brought forward.
In the book Golden Arches East: McDonald’s in East Asia explains how thi...
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...ion. The Golden Arches movement to eastern Asia has affected this shift greatly. Because The Golden Arches is such a large and successful company the influences on globalization are very prominent. The influences may take away some aspects of culture in certain areas but the truly important aspects will not be lost. If an aspect of culture is extremely important to a group of people they will not let the ways of another country influence them. Globalization is important to everyone because the more counties grow the more the globalized world will integrate into each person’s life. The Golden Arches and Globalization are two concepts that have helped each other to thrive throughout the past two decades.
Watson, J. (2006). Golden arches east: The Golden Arches in east asia. (2nd ed.). Stanford, California: Standford University Press.
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