Gender Portrayals Of Women 's Magazines Essay

Gender Portrayals Of Women 's Magazines Essay

Length: 1174 words (3.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Gender portrayals in the magazines advertisements is an (impelling/popular/effective) way/vision to trace the cultural values and trends/customs. Indeed recent studies are showing that the cultural values are threatened by the change in the portrayals of men and women 's roles in the particular magazines advertisements. For instance these two selected articles in compare and contrast, are representing a part of these potential changes in China. After reading and analyzing them, it becomes clear that (While the portrayal of women 's beauty in China is transforming toward Caucasian beauty, the male platform for hegemonic masculinity in there is still depicting the local ethnics.)

The first article; Cosmetics advertisements in women 's magazines: a cross-cultural analysis of China and Korea, claims that advertisements is an effective form of social communication which reflects the
social and cultural values. In addition, the authors researched (and pulled out) the statistics of/for the beauty trends of used/selected female models and their race/ethnics in Chinese Woman Magazines ' cosmetics advertisements. Accordingly the numbers showed/resulted that in the Chinese Woman Magazines 75% of the Chinese cosmetics advertisements were for international brands, and 26.5% of them featured Chinese models, with 32.7% depicting white models. Furthermore it brings up the assumption of “Messages in the media mirror social and psychological beliefs and attitudes about, and values associated with, beauty, which can affect consumers’ perceptions of their beauty ideal” (Chan, Ng, & Williams, 2012; Luther, 2009). In other words the authors emphasize on the fact that cosmetic advertisements represent the ideal beauty and the exemplary female pr...

... middle of paper ...

...hout changing male prototype in masculinities trends, it will cause a discrimination case which can destroy the traditional values with new stereotypes images. It has been brought up well in the second article as; “Given that the images of masculinity are commoditized, exported, and consumed in a variety of cultural environments, it is necessary to compare them cross-culturally in the context of the increasingly global, postmodern cultural environment to facilitate understanding the various types of masculinity constructed by different societies” (Darling-Wolf 2004). Ultimately these changes in platform of advertising should be supervised and hybrid with a balance of historical protection and with no discrimination messages. In that case the discrimination could be eliminated and the traditional values will remain in the cultures to pass on to the next generations.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Portrayals Of Women And Women Essay

- Advertising surrounds the world every second of the day. This form of influence has had the power to influence how society views gender roles ever since men and women began to appear in advertisements. Through the exposure to many different gender portrayals in advertising, gender roles become developed by society. This stems from how men and women are depicted, which forms stereotypes regarding the individual roles of men and women. People often shift their definition of an ideal image towards what they see in advertisements....   [tags: Gender role, Gender, Role, Transgender]

Better Essays
2223 words (6.4 pages)

Gender Portrayal Of Women Empowerment Essay example

- Who ever said that a king has to be a man. Since birth, we are categorized into two extremes, “male” or “female.” Oddly enough, one does not become a man or woman until a significant amount of years on earth. What alters us internally to achieve that status. Being a woman in the 21st century is challenging in the sense that although the human race has advanced light years with technology, there are still negative sexist portrayals of females in advertisements. ZU, publisher of the ad, is a shoe company that seemingly portrays women empowerment....   [tags: Gender, Female, Woman, Male]

Better Essays
1561 words (4.5 pages)

Essay on Gender Roles And Gender Stereotypes

- ... Even though that might be the case, many social institutions such as the internet use gender stereotypes based on assumption. This is because they are well known to everybody and easy for us to get a better understanding of the content of the message (Wolska). Mass media has become an everyday part of society and its something people cannot live without, Mass media not only gives people information and entertainment, but it can sometimes affects people’s lives because it helps shape their opinions, attitudes and beliefs....   [tags: Gender, Gender role, Woman, Stereotype]

Better Essays
1190 words (3.4 pages)

Essay about Gender Is Socially Constructed By Social Constructions Of Gender

- ... Furthermore, her inclusion of the cultural relativism of gender stereotypes further indicates the social construction of gender, as they vary between societies. Although, in recent years there has been a move towards inclusivity and representation of a wider gender and sexuality spectrum, for instance in shows such as Orange is the New Black, including transgender and non-binary characters (GLAAD). This presents a possible insight into the future of gender, and the possibility that it will expand from the dated idea of male and female....   [tags: Gender, Male, Masculinity, Female]

Better Essays
993 words (2.8 pages)

Feminism And Its Impact On Women 's Suffrage Movement Essays

- In 1920 the 19th amendment was passed which allowed women the right to vote; this was a significant achievement for the women’s suffrage movement. Since that time women have gained substantial freedom and equality, but some today still argue that gender inequality is a relevant cultural topic that needs to be addressed. Conversely, some people believe that feminism is irrelevant in modern society, or they believe the myth that feminism is only poorly disguised misandry. Despite the opposition, many women and men continue to be advocates for feminism....   [tags: Feminism, Gender, Women's suffrage]

Better Essays
1517 words (4.3 pages)

Gender Stereotypes in Culture Essay

- 1. Describe our cultural gender stereotypes, objectification, and media portrayals of women and how these lead to violence against women. Gender is the psychological characteristics and social categories that are created by human culture. Doing gender is the concept that humans express their gender when they interact with one another; it is done every day without thinking about it. Messages about how a male or female is supposed to act come from countless places. According to Helen M. Eigenberg in Woman Battering in the United States, “Gender construction starts with assignment to a sex category on the basis of what the genitalia look like at birth....   [tags: Gender Issues]

Better Essays
1767 words (5 pages)

Women 's Portrayal Of Women Essay

- ... This study shows that some gendered behaviour, such as ‘maintaining telephone conversation’, is no longer prevalent in modern magazine advertisements. Two other categories of ‘Relative size’ and ‘Function ranking’ that were discounted in this study are seldom applied nowadays in advertisements (Kang 1997). Although the changes are not huge, the differences between the two years are still worth pondering. Women’s lifestyle magazines are geared to a female audience, yet their advertisements portray females stereotypically....   [tags: Brand, Advertising, Stereotype, Gender]

Better Essays
1399 words (4 pages)

Research Project: Women In Advertisements Essay

- As we dive farther into the 21st century the way we communicate with mass media is also evolving. Newspapers are dying in the print form and making a transition to the online platform, TV is also switching online so consumers have the freedom to watch at their own convenience instead of following the TV guide, and much of the media is fading into the hands of the public and they are gaining control due to camera phones and blogs. But advertising is one aspect of the media that still can afford to put its efforts in every medium, including magazines....   [tags: sexism, stereotyping women]

Better Essays
2295 words (6.6 pages)

The New Social Movement Essay

- ... How they use this information is key to grapping the attention of the readers and viewers of the media. To further understand the importance of these two approaches one must realize that “women were associated with powerless style whereas the typical male style was described as more powerful.” ((Holmes and Miriam, Pg.532) This all comes to a halt when seen through the eyes of readers in men’s lifestyle magazines. These publications give a snapshot of the modern male identity. Either by being a “mainstream vehicles for old-fashioned attitudes and 'soft porn' pleasures, or whether they are offering new models of male identity to modern men.” (Gaunlett, Pg.117) In comparison to women lifes...   [tags: magazines, communications]

Better Essays
1023 words (2.9 pages)

Women's Sexuality Essay

- Women of society from the earliest of times to the present day have faced a multitude of struggles. The issue of sexuality is especially critical to the lives of women. If one’s personality is the set of characteristics about them, including attitude, interests, emotionality and behavioral patterns, than sexuality is a part of that identity. As people we take pride in who we are, and are taught that self-esteem is important to our mental health. In our society however, women are programmed to shame their sexualities, and in turn, themselves....   [tags: Women Oppression]

Better Essays
955 words (2.7 pages)