Gender Codes For Men And Women Essay

Gender Codes For Men And Women Essay

Length: 1582 words (4.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Like Slim-Fast claims that “now you can snack the weight off!” or is that just what they want us to think. Throughout this ad, several different gender codes appear. Even though there this only a woman in the ad holding nothing but a bag of snacks, it also shows codes for men too. One can see that the actor is very into her role and that can be seen through the multiple codes that she displays throughout the ad. One can see the female specific codes that she exhibits starting with her being over excited, skinny, confident, stylish, slutty, and is in high heels. However, she also shows some characteristics that are normally associated with male specific gender codes too. Such as the stance that she takes and her almost excessive attempt to be aggressive; shown by her face with the wrinkled up nose, slightly closed eyes, that is mainly only visual on the right side of her face.

The ad I choose stars a beautiful middle aged white woman holding on to some healthy slim fast snacks. This ad is advertising Slim-Fast dieting product which they state allows you to lose weight while you stack. They are using this ad to introduce their latest product chocolate pretzel snack bites. Through this add they are trying to convince people that if you use their products to the diet you will eventually look amazing just like her too.

The first thing that popped out at me was how the woman fulfilled several stereotypes that our society has placed on women. Such as women have to be skinny, stylish, sometimes slutty, and confident. She shows this by wearing clothes that don’t cover her body, wearing high heels, being extremely skinny, she looks confident as if she’s got it all under control, and her clothes are pretty much up to date with the lates...


... middle of paper ...


...omen have to pay more money than men to have health insurance, and body image where men are expected to have at least a four pack and are not reprimanded for their weight, but women are need to be skinny and sexy. This ad sends may cause slight fuss between people who are agreeing and those who are disagreeing with the gender codes that are shown in this ad. Since it’s a skinny girl selling a dietary substance, who doesn’t need a dietary substance even those who are skinny already can look even better. To be a man or woman in American society gender codes are simple the guys are masculine they show no emotion, aggressive, money maker and the woman are feminine they show all emotion, skinny, baby maker. Unlike other ads in this female orientated magazine, this is one of the only ads that had a skinny girl rather than one a girl who is actually trying to lose weight.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Article Analysis : ' Codes Of Gender ' Essay

- Analyzing gender roles in magazine article I chose three different magazines to analyzed the first one a news magazine called Time, second a women’s magazine Marie Claire, and third a magazine for geared for men it was Men’s health. While analyzing these magazines I then compared it with the documentary fill I saw called “Codes of Gender” by Sut Jhally. Examining what types of ads does each of the magazines have and what pattern of ads are they putting out. How do this magazine advertisement compare with the documentary “Codes of Gender”....   [tags: Advertising, Gender role, Gender, Sut Jhally]

Better Essays
2508 words (7.2 pages)

Gender Codes And Its Impact On America Essay

- Gender codes in America have been discussed and debated by many. There has been many conflicts and controversy over this topic due to the public image associate with both sexes. Media and entertainment have continuously added fuel to the fire regarding gender codes in America by making it one of the most talked about issues in the United States. This issues both concern men and women and their social status in America. Americans has been facing these issues for years trying to come up with some solution to put the gender hierarchy in America to rest....   [tags: Gender, Gender role, Woman, Male]

Better Essays
912 words (2.6 pages)

Gender Socialization and Gender Roles Essay

- Gender socialization and gender roles have always existed in society. When analyzing gender roles, they are not always equal or consistent when comparing cultures, however, the expectations of females and males are often times clearly defined with a little to no common area. The Japanese culture is an example of the defined gender roles that change over time. According to Schafer (2010), because “gender roles are society’s expectations of the proper behavior, attitudes, and activities of males and females”, they must be taught (p.357)....   [tags: gender roles, samurai, japanese culture]

Better Essays
1183 words (3.4 pages)

Gender Codes and the Human Development Indicator Essay

- The HDI (Human Development Indicator) was defined by the United Nations to describe the level of development in its member states. Each state has a specific HDI depending on certain aspects in that state such as education, literacy and life expectancy. The total fertility rate of a state is not one of these aspects; however, through statistical analysis, it is believed that “fertility rate is intimately linked with a country’s economic and social development” (Yong). This inverse correlation can lead to further conclusions about gender codes, and how the idea of gender came to be....   [tags: HDI ]

Better Essays
2124 words (6.1 pages)

Gender Dialogues On Women Empowerment Essay

- The gender dialogues that were presented yesterday, October 24th, were very interesting and interactive. There were a total of five panelists that stated their opinions on gender roles in society. In my opinion, the dialogue focused more on women empowerment, which I enjoyed. However, I believe there should have been more male panelists; that way, there would have been more opposing view points and different perspectives. The panelists spoke about the way women rights were being overpowered and not recognized....   [tags: Gender, Woman, Gender role, Man]

Better Essays
758 words (2.2 pages)

Essay on Gender, Gender And Social Construction Of Gender

- The performance of gender is done in the everyday life of the individual and it is a constant action done and viewed. Gender expression is how people convey their gender to society and to themselves. Society and individuals then receive these gendered cues and act accordingly. Genders that do not fall into the social binary categories of ‘man’ or ‘woman’ are discriminated against, excluded, and erased from the public sphere. Public bathrooms are gendered, with a men’s room for masculine people, and a women’s room for feminine people....   [tags: Gender, Sociology, Transgender, Grammatical gender]

Better Essays
1111 words (3.2 pages)

Essay on Women 's Rights And Gender Equality

- History shows us that women in today’s society are better off than women of the past. There has been great progress towards women’s rights over the years. However, females around the world are still far from being equal with men. In parts of the world, women are denied access to education and do not have a voice when it comes to political participation. Girls and women are prevented from making choices around child rearing, marriage, and other personal choices in their private lives. As a society, it is important that we understand the feminist perspective and raise awareness on women’s rights and gender equality....   [tags: Gender, Gender role, Gender studies, Female]

Better Essays
1304 words (3.7 pages)

The Dominant Codes Of Feudal Exploitation Essay example

- successful in dissipating “dominant codes of feudal exploitation” (Erdem cited in Barker 2015, 433), moreover it allows class analysis to overcome gender omission and include non-traditional family structures such as gender homogenous families or family with ‘stay-at-home dads’. Ultimately, despite the salient changes that have occurred in the organisation of family life and relations, they are still fundamental to the reproduction of inequalities in modern society. Therefore, a revised class analysis of family through a gender framework creates reflexivity and allows inequalities to be conceptualised in light of contemporary attitudes....   [tags: Sociology, Gender, Sexism, Pierre Bourdieu]

Better Essays
1105 words (3.2 pages)

Gender Roles: Men and Women from the Anglo-Saxon to the Renaissance Era Part 2

- Sir Gawain and the Green Knight shows a woman that is seductive toward a man which is not her husband, but only because her husband orders her to. This is proven when: “The lovely lady came laughing sweetly, / Fell over his fair face and fondly kissed him; / Sir Gawain welcomed her worthily and with pressure; / He found her so glorious, so attractively dressed, / So faultless in every feature, her colors so fine / Welling joy rushed up in his heart at once” (58-63). The Lady is trying to seduce Sir Gawain, but he rightfully declines her offer....   [tags: women's rights, world history]

Better Essays
1679 words (4.8 pages)

gender codes Essay example

- Gender Codes As I have read through this chapter I have noticed the one thing that is common in every section. Each one talks about how men seem to be more powered over women, and then the next it goes to how women then how more control over men, but I think it is all based one the one theory. What era it is. If you talk about the 50’s women who were big and HAD curves where gorgeous. One example would be Marilyn Monroe, she was a size 16 at that time, and she was considered one of the most beautiful women of that time....   [tags: essays research papers]

Free Essays
404 words (1.2 pages)