From the journals of Communication Research and Applied Communication Research I found four scholarly articles that can aid in enhancing my skill sets and understanding of the issues involved the field of environmental communication. The first study is an experimental study titled “Boomerang effects in science communication: how motivated reasoning and identity cues amplify opinion polarization about climate mitigation policies” from the journal of Communication Research. In this article the public’s perception on climate change is discussed. Authors P. Sol Hart and Erik Nisbet determine through their experimental design that motivated reasoning, message exposure, location...
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...surround themselves with it becomes obvious on what matters to them. The language that the media uses regarding environmental issues has a great effect on the viewers. Environmental communication specialists can use the LSM algorithms to figure out how people communicate about the environment, and which words provoke emotion. This can then help them one to determine beneficial words and phrases when communicating environmental issues to a group of people.
There are many factors and skill sets that can be applied to the field of environmental communication. The studies above helped me to apply my knowledge of the communications field towards the natural world, exercising only a small amount of the information within this massive sector. As I continue down my collegiate path I hope to absorb other applicable knowledge regarding this ever-growing field.
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