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Framing theory in media example
Framing theory in media example
Essay about framing in mass media communication
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Tennessee coal ash spill occurred in December 22, 2008. A dike failed at Tennessee Valley Authority spilling billion gallons of coal ash. The ash had been stored and contained arsenic, selenium, lead and radioactive materials. These materials are very toxic. This spill is an example of environmental crime because it was caused by the Tennessee Valley Authority. An environmental crime is considered to be a white collar crime also known as corporation crime (Beder, 2002, pg 213). News media highly covered this crime in different ways. Media can change the framework in order to help us understand the situation better. Framing is principles of selection, emphasis and presentation (Schudson, 2003, pg 35). These two article shows how Tennessee Spill can be framed in different ways and with framing analysis it can tell you which frames is being used by the news media.
The article “5 Years after Coal-Ash Spill, Little Has Changed” by Duane W. Gang, informs that there has been little change since the spill. In the beginning of the article, a Tennessee resident Tommy Charles talk about how his life had changed after the coal spill. This was the day when the dike failed at TVA’s Kingston Fossil Plant, spilling 5.4 million cubic yards of coal ash into the Emory and Clinch rivers. The spill was covering about 300 acres of land. After five years, coal ash still remains mostly unregulated. EPA and Congress still have not figured out how to see the material and the corporation still continue to argue about classifying coal ash as hazardous. Stephen Smith, who is chief executive of Southern Alliance for Clean Energy mentions that the final solution is not available yet. Later in the article it is discussed on how much TVA is spending to clean up...
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...through because of regulations can show frame as a drive for profit. TVA wants show they are doing everything they are being asked but are also building new plants.
In conclusion, these two articles framed the Tennessee Coal Ash Spill in two distinct ways, one pro-environmentalism and other is drive for profit for corporation. Framing is a way for the news to speak in more than one voice (Schudson, 2003, pg 37). These articles show how you can see one event in contrasting perspective. These articles are voiced by different people Pictures also help in framing in news media. “Images representing a particular meaning” (Hansen, 2010, pg 3). The pictures helped understand what the article was trying to address. The picture itself can tell you where the articles stands. Framing is what the news media wants to shows us and this can be shown in any way the media wants to.
Schwarze, S. (2003). Corporate-State Irresponsibility, Critical Publicity, and Asbestos Exposure in Libby, Montana., Management Communication Quarterly, 16(4), 625.
In the Trayvon Martin case, the media frames the situation in a certain way. The media framed the story to drive up ratings, not necessarily for the truth. According to the eText in Module 2, framing is defined as “the idea of agenda setting in the sense that it suggests not only that media can tell us what topics to think about, but also may influence how we think about a given issue or problem depicted in mass media” (Module 2, The Importance of Mass Media). Framing also refers to the techniques mass media uses to emphasize certain values and themes over others. One of the techniques used to frame this case is dueling scenarios, according to the Orlando Sentinel Series article, “Dueling Scenarios.” The dueling scenarios, or competing viewpoints
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
Activists frequently purchase airtime to influence individuals so much many even proceed to become activists themselves. One example of an issue that the media has highlighted is the case of “Plastic Island,” an island of trash that has formed in the North Pacific Ocean due to currents and weather conditions. One article is titled, “Plastic Island: How Our Throwaway Cultures is Turning Paradise into a Graveyard” (Nick Walsh, 2017). The pathos of the title induces emotion – specifically, anger, confusion, and sadness – over the actions of humans that destroy habitats and form a disgusting pile of trash in the ocean. In fact, the trash aggregated in that area is speculated to affect and potentially endanger the survival of several species of birds and current restoration efforts have been largely unsuccessful due to lack of funding and the extreme measures required to resolve the problem. Nowadays, social media has also taken a prominent role that is rapidly replacing newspapers, if having not already replaced. Hashtags and trending news stories are shared across communities, garner intense interest from media in other forms, and inspire or bandwagon many people into joining the environmentalist
Vedlitz, Arnold, and Dan Wood. 2007. “Issue Definition, Information Processing, and the Politics of Global Warming.” American Journal of Political Science 51: 552-68.
This means that environmental journalists are supposed to inform and engage the public on environmental topics that can range from global warming to a local oil
The coal industry has spent millions of dollars trying to convince people that they can create a product that is environmentally friendly. The coal industry wants the image of being a "clean" energy seems like a new phenomenon, where today there is better technology to understand the risk of coal and the everyday environment impact that can be seen today with the use of coal for more than a century for industrialization.
Political Pressure. (2012, April 12). Retrieved April 15, 2014, from United States Environmental Protection Agency: http://www.epa.gov/ged/coralreef/models/PoliticalPressure.html
When media and news casting was created, it was to inform the public and present the with the cold, hard facts of the issue at hand. It was never intended to sway the beliefs of others or to focus on showing only one side of the story because that’s what the viewers wanted to hear, however it’s very apparent in today’s media that this is what is taking place. Examples of this occur within almost every piece of news available to the public, but one key example that comes to mind is concerned with the latest presidential
Research also suggests that the media is a major decider in what crime cases get chosen to air on the news. While it was previously thought that what went on the news was arbitrarily picked or based on the most interesting cases, it turns out that it is not quite the case. J...
A large amount of media coverage and controversy had struck Ferguson, Missouri after black eighteen year-old Michael Brown was fatally shot by police officer Darren Wilson on August 9th, 2014. Brown and a friend had been walking home from recently robbing a convenience store when Officer Wilson stopped the two gentlemen for walking in the middle of the street. This is where the controversy begins. The only thing that is known for certain about the rest of the situation is that Michael Brown was shot and killed by Darren Wilson. Reading that last sentence, you might think that Darren Wilson should be convicted for murder, but that is only because I’m with presenting you with certain information. This presentation of specific information is what the news media does in order to shape the the opinions of their audiences. This essay will detail exactly how the news media uses techniques such as gatekeeping to frame the subjects of particular stories and agenda setting/extension to prime audiences’
It is interesting to think that the news is not only used to portray information to viewers, but does so in a way that will benefit one political party over another. As mentioned by Thomas E. Patterson, in We The People: A Concise Intro to American Politics, “the news media are America's window into the world of politics” (Patterson, 322). Nevertheless, whether it's newspapers, news broadcasts, or internet media, news media plays a vital role of agenda setting and issue framing of American politics on a daily basis.
These images help shape the nature of the story being told; sometimes they help arouse support for a cause or an outcry for justice. Today they are also used to incite fear and the manipulation of the audience. Private owners of media outlets sell air time and page space to advertisers so they want a large viewing audience. They want stories that grab the audience’s attention and make sure they don’t change the channel. Some might even have a conflict of interest during certain times of the year with political views and politicians who are friends running for office. But this does not give them the right to tell their journalists to lie about the opponent or issue. “ Utilitarianism im-properly taught does nothing but allow decision makers to reinforce their own uninformed opinions (Elliot, 2007). The issue of ethics should not be lost to a private owner just to pad their bottom line. The truth should always matter; the public’s best interest should always be the media’s goal not their shareholders
Ting Thao, Yan. "The Effect of News Media on Public Opinion Toward Environmental Issues." Yahoo Contributor Network. N.p., n.d. Web.
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them.