vision, goal setting, and leadership

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Jack Welch, former CEO of General Electric, once said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion” (Josephson, 2012). Vision is “the stated aims and objectives of a business or other organization” (Dictionary.com). To be an effective leader of a business or organization, you need to have a clear vision, an objective for those you are leading to aim for. You need to get them to see the vision as you do, get them to believe in it as you do. You need to sell the vision to your followers. When they can see their role in making the vision a reality, they will embrace it and make it their own. This ownership will motivate them to strive to attain the goals that have been set for them, or even to set their own goals. The importance of having a vision for your organization is to show those you are leading where you want the organization to be in the future. This ultimate goal is usually long-term and gives the organization something to aim for.
A vision can only be achieved by setting a series of goals in order to reach it. Don Clark puts forth a six-step process for setting goals for an organization. The steps are vision, goals, objectives, tasks, timelines, and follow up. Creating a vision is the first and most important step, because without an ultimate goal to shoot for, the smaller goals have little meaning. The second step is to set goals together with the team. Goals are like a vision but are more precise. The vision is attained through the goals that are set. The third step is to set objectives. Objectives are set in a way that allows progress toward the vision to be measured. The fourth step is determining tasks. Tasks mus...

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...ing to make the vision become a reality.

Works Cited

Clark, D. (2010). Leading to Leadership. Retrieved from Big Dog & Little Dog's Performance Juxtaposition: http://www.nwlink.com/~donclark/leader/leadled.html
Colorado State University-Global Campus. (2014). Module 4 – Vision and Integrity in Leadership and Writing [Blackboard ecourse]. In ORG 300 – Applying Leadership Principles (p.1). Greenwood Village, CO: Author.
Dictionary.com. (n.d.). Vision. Retrieved from http://dictionary.reference.com/browse/vision
Josephson M. (2012). Leadership Insights: 100 of the Best Quotes Ever on Leadership. Retrieved from http://josephsoninstitute.org/business/blog/2012/10/leadership-insights- 100-of-the-best-quotes-ever-on-leadership-selected-by-michael-josephson/
Top Achievement. (n.d.). Creating S.M.A.R.T. Goals. Retrieved from http://www.topaachievement.com/smart.html

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