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Introduction This report will explore how certain factors affect a Mixed Martial Artist’s (MMA) number of wins. The MMA fighters I will be discussing will be Ultimate Fighting Championship (UFC) fighters, UFC fighters are the premier MMA fighters in the world. Mixed Martial Arts is a relatively new sport that in the past few years has gained an immense amount of popularity. According to compete.com the UFC had a 106% increase in interest between 2007 and 2008 (Fig. 1), although this statistic is from 5 years ago it shows how quickly the UFC has increased in popularity. An issue with the UFC today is that they have been unable to maintain a steady increase of popularity; around 2005 UFC popularity began to sky rocket, but unfortunately the organization was unable to maintain a steady increase in popularity. In order for this sport to thrive, and became a significant part of mainstream sport, the UFC will have to continue to increase their popularity. A contributing factor to the UFC’s popularity stagnation is the fact the organization has been unable to draw attention to their young or up and coming fighters. The UFC is still able to generate pay-per view purchases averaging at 468592.59 per event (Meltzer, Dave.), but if the UFC wants to compete with sports such as baseball, football and hockey the organization must steadily increase their pay per view purchases and overall popularity. To do this I would recommend drawing interest to younger and up and coming fighters by giving them exposure on main cards during significant events. By giving these lower tier fighters ample exposure on the same cards as existing superstars their “brand” will begin to develop, a fighters brand is what draws in viewers. Fighters, who put on a good ... ... middle of paper ... ... up and coming fighters who are physically big as well as able to avoid significant strikes and land a high number of takedowns every 15 minutes. This is the fighter that will have the best winning potential, and the UFC should focus on building these types of fighters “brand” so that they become attractions. The greater number of fighters that are seen as attractions the faster the UFC will gain in popularity, and continue to be a threat to other professional sports. Altough my data suggests that the most sigificnat detrming factor for a fighter’s win is age, I don’t agree with that fidning. I belive my inclusion of the top middlewights, who all have a high number of wins and are all quite old skewed the data. If I was to rerun an entirely different model I would randomly slect all my observations and I would not include age as an indedpendant variable. By doing

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