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The secrets to successful strategy execution
Drivers of strategy implementation
Challenge of strategy implementation
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It has become increasingly attractive for individuals to pursue the dream of becoming a business owner. The perception of being one’s own boss seems to camouflage the hard work that is needed to make a business successful. Opening a small business, or sole proprietorship, can be a very successful and rewarding endeavor, if it is run properly. Sole proprietorships become successful in today’s economy by having a business plan, financial responsibility, and marketing tools.
Whether the doors to a small business haven’t been opened yet, or the business is opening additional stores, there is always time write a strategic business plan. A strategic business plan “provides an excellent opportunity to take stock of business’s current situation and identify specific ways to improve (Hayhoe, 1).” Having a business plan written out will give the owner’s or manager’s the important information they may need for meetings with investors, bankers, or other sources of funding for the company. It emphasizes the businesses positive factors, gives the opportunity to address the weaknesses, address the external opportunities that can strengthen the company, and even contemplate the possible threats. A well written business plan may not necessarily guarantee success, however it will help to reduce the chance of failure.
Aside from having a successful business plan, an entrepreneur’s success is determined by financial planning. Every year thousands of potential business fail because of poor financial management (Hormozi et al, 9). A five year projection is recommended to address key figures. In the five year projection a month-to-month projection is used for the first year of business, quarterly projections for the second and...
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...some knowledge of marketing, it can be a negative one. In today’s economy, many people are taking the risk to become sole proprietors and with some research and education they can become successful with their endeavors.
Works Cited
Garg, Rajendar, and Kenny Chan. “Service Orientation and Small Business Marketing.” Journal of Professional Services Marketing 15.1 (1997): 13. Web. 26 February 2014.
Hayhoe, George. “Practicalities: Writing a Strategic Plan for a Small Business.” Technical Communication 41.2 (1994): n. pag. Web. 18 February 2014.
Hormozi, Amir, Gail Sutton, Robert McMinn, and W Lucio. “Business Plans for New or Small Businesses: Paving the Path.” Management Decision. 40.7/8 (2002): 9. Web. 26 February 2014.
Karr, Frederic. “Power Marketing for Small Business.” Commercial Law Bulletin. 16.1 (2001): 22. Web. 26 February 2014.
People all around the world have dreams of opening a business by creating a service, or product that is consumed by customers. Opening a new business requires a lot of hard work, patience, and extensive planning in order to operate a successful and legal business. However, before a person attempts to open a business, they must be sure they are up for the challenge, and they must be guaranteed that they have the right tools, personality, and experience to be a successful entrepreneur. Pick a mentor that owns a business who can give you advice. They can advise you of things you never knew, or things you should be aware of. Having this kind of person can save you a lot of trouble, and encourage you on the way. When opening a business you must have motivated, strong-minded, and goal oriented people that will provide the proper effort, planning, organization, funding, and structure of the entire business. To begin, creating a business plan for your company is essential for the future of your company, and how it intends to create revenue 3-5 years down the line. It is the most important step, and the first step of beginning your business. A business plan is an essential roadmap for business success; it is a formal statement of a set of goals for your business, the reasons they should be completed, and how you plan on reaching those goals for further success. Your business plan should contain an executive summary. An executive summary includes what you want out of your business, where you plan on taking it, and why it will be successful. Also, if you are seeking financing to get a loan, an executive summary is a great way to grab the investor’s interest. It shows the investor your intensions with your business, the structured guidelines...
Success for any small business owner depends on the lucrative employment of sound marketing strategies. It is essential that a business, especially a small business or fledgling company, define themselves as a company, because it only then, that the business can develop a business marketing strategy that is reliable. Moreover, a sound marketing strategy remains a crucial element for the development, as well as, the growth of the company allowing it to achieve, in addition to communicating both the goals and the objective of the business to all concerns (Hemley, 2013). Thus, a marketing consultant, assist the business owner in targeting a specific audience, as well as, correlating the distinguishing factors that separates the business from its competitors. Subsequently, these three components, the discovery of the true business identify, the
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.
Katz, J. A., & Green, R. P. (2014). Entrepreneurial small business (4th ed.). New York, NY: McGraw-Hill/Irwin.
There are over 28 million small locally owned businesses in the United States and 70 % of these businesses are owned and operated by a single person. Owning a small business is not an easy task it takes hard work and dedication, Steve Jobs once said “you need a lot of passion for what you’re doing because it’s so hard”, people don’t realize
Strategic planning directs every movement in a business and is very essential to business performance (London 2002, pp.26-33). The strategic plan and operational plan are extracted from Best Buy Form 10K to better clarify the current situation and future direction of Best Buy.
Kotler, J., & Keller, K. (2012). A framework for marketing management. Essex: Pearson Education Ltd.
There are many advantages and disadvantages when owning your own business. When you own you own business, it’s known as a sole proprietorship. But with any type of business, there will always be advantages and disadvantages.
Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers’ needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career in marketing, as well as what the future holds for the profession. Because marketing professionals are needed by every company and in every industry, the career potential and chances for finding ones niche within the career field are virtually unlimited.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
Small businesses have been considered the mainstay in countries around the world. In many European countries for example, the small business has been considered crucial to the success and flourishment of the country in general. Most individuals start upon a small business venture in the hopes of realizing ownership, independent profits and personal success. Small businesses can prove extremely successful when planned properly. Studies suggest that several small businesses, however, close or fail within the first few years of operation. This failure suggests that a majority of small business owners may not have as yet realized the crucial success factors necessary for successful implementation of a small business.
The definition of a sole proprietorship is essentially a business that is run by one person and owned by that person as well. Specifically, a sole proprietorship is separated from the other business entities because of the specific the legal dynamics between the business and the owner of the business. Moreover, because of this factor, sole proprietorships are usually easy to both form, maintain as well as dissolve if need be. In a New York Times article, the authors expressed that small businesses are typically sole proprietorships and as such, this is why it was selected as the business entity (1). Furthermore, the aforementioned reasons allowed for a rather rapid decision on the basis that with this entity, there is an ability of the owner to run it how they see fit.
A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.
Pinson, L. (2004). Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business
(1) efforts to improve the quality of their services, and (2) efforts to market themselves more effectively. Both service quality and services marketing have received considerable attention from researchers over the years and the application of these concepts in the service settings is therefore not surprising (Parasuraman et al., 1985; Rust and Oliver 1994; Zeithaml et al., 1990). One evidence of the importance of service quality and service