Wizards and Villains and Playbills, Oh My!: The Niche Musical and the Internet

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Wizards and Villains and Playbills, Oh My!: The Niche Musical and the Internet

In the study of current-day musical theatre, it is easy to see the staggering range of specific topics used as the subject of new musicals. For example, Avenue Q, a loving parody of “Sesame Street”, and Wicked, an adaptation of Gregory Maguire’s novel of the same name, which is an adaptation in itself of The Wonderful Wizard of Oz, are two massively different shows which premiered in the same year. These are two shows with fairly specific subject matter built with a fairly specific audience in mind that managed to do well, critically and financially, on Broadway. However, not all shows with specific subject matter are destined for Broadway: some may have too limited an audience to make a Broadway premiere seem feasible or are simply not designed with a Broadway audience in mind, and yet ‘niche musicals’ like this may still manage to find a large national audience. [title of show], A Very Potter Musical and A Very Potter Sequel, and Dr. Horrible’s Sing-Along Blog are all ‘niche musicals’ that have been able to find greater audiences than they would have with simply a stage production through the connectivity of the Internet.

Of these shows, [title of show] is the only show to have a premiere on Broadway, which it did in 2008 after a successful run off-Broadway in 2006. The show, with music and lyrics by Jeff Bowen and book by Hunter Bell, first came into being when the two friends decided to write a musical for the first ever New York Musical Theatre Festival with only three weeks of notice. They had wanted to write an original musical but found that none of their ideas were working. However, they eventually realized that their conversations ...

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...market where a consistent audience is needed to succeed. However, with the Internet, these shows open themselves up to a worldwide audience that can access their material regardless of location or time. Therefore, in the age of the Internet, the ‘niche’ in ‘niche musical’ can be bigger than ever before.

Works Cited

"Dr. Horrible's Sing-Along Blog." Wikipedia, the Free Encyclopedia. 11 May 2011. Web. 13 May 2011. .

McKee, Jenn. ""A Very Potter Sequel" Thrills Opening Night Fans." AnnArbor.com. 15 May 2010. Web. 13 May 2011. .

"Title of Show." Wikipedia, the Free Encyclopedia. 5 May 2011. Web. 13 May 2011. .

Whedon, Joss. Dr. Horrible's Sing-Along Blog: The Book. London: Titan, 2011. Print.

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