People love music, but many of people's favorite artists could be starting to do things you wouldn't think they would do. Many musicians are starting to turn to using advertising to boost their career when they don't need to, they can be totally successful without it. Musicians do not need to be putting their music into advertising; it can hurt their reputation as an artist or even cause trouble for a growing artist to actually focus on what they need to do. First of all, putting music into advertising may cause many artists to lose the image that they worked hard to build. According to the article "Selling Out Not Worth the Risk" states " Robert Schneider, member of the band Apples in Stereo and a Beach Boys fan, tells of the days he …show more content…
This shows that when a well known artist puts their music out into an advertisement or commercial it may cause people to think differently about what the band or artist really is. As a result, many people may think of a band as rock or somewhat rebellious towards society, and then seeing them in a commercial for a minivan for a family may cause them to see them differently or even feel betrayed. "Artists must develop an image that appeals to their fans in order to remain unique and authentic, or they risk striking the wrong chord, which could leave them struggling to sustain careers in this new business landscape." according to Jacob Carter. If a struggling artist puts their own music into a form of advertising or into a business many people will start to recognize them based on the …show more content…
"The Shins, a relatively unknown indie-rock band, grew massively in popularity after getting their single “New Slang” in a McDonald’s commercial, as well as a few other movies and TV shows. And while the sums of these deals aren’t disclosed, a band can earn anywhere from $10,000 to $150,000—plenty of money for equipment, touring, and living expenses"(The New Necessity). Having an artist's music playing where many people can hear it and enjoy it can cause someone's career to finally start. These kinds of deals can also tremendously help a struggling artist to start their career. However, this kind is advertising doesn't always help to start a career it can also end one. The article "The Changing Landscape of the Music Business" states "A band can make hundreds of thousands of dollars by agreeing to promote a product or license its music for use in advertisements, but there are many ways that this can backfire". Not all advertisement deals will help, sometimes they may cause more problems and the artist may need to pay more money than they could make. So an advertisement deal could possibly help one band, but it could also totally backfire and cause the artist to struggle more than
Whether recognized or not, advertisements play a significant role on the way in which consumers make choices. Though society as a whole may not recognize the impact of advertising, commercials and good billboards are still noticed and enjoyed. Even colors are used a way in which to catch the eye of the consumer.
How would you like to see your favorite band have a commercial with your favorite artist and your favorite song from them? Often artists have left the album selling scene and have gone towards advertisement for their music. For artists to make money off their music they go towards music sponsorship and advertisement.
Ads if used correctly are what will draw the target audience the makers are attempting to reach. Simply using a catchy catch phrase could make something people view as a horrible experience such as getting a flu shot into something necessary. Ad campaigns are successful when using persuasive media techniques to draw in their attended audience.
Why are Gap ads so powerful? The concept of all of their recent television commercials is very simple, yet highly effective. An attractive young person, or perhaps a small group of attractive young people, is on a stark, white set. The actor/ model/ celebrity then sings and or dances around. The commercial ends with a catchy phrase about the Gap: Gap Rocks or Gap Swings, or something similar. It’s a simple concept, but somehow it works. What branding is about for this company is identifying through the elaborate cool-hunting market-research process what it is that the public cares about and are passionate about as a culture, and harnessing that to sell something very different. So it is, in a sense, a betrayal. The Gap's not selling music, they're selling clothing. By examining the institutions, sign systems, subject positions, and mediation used in the advertisements, perhaps an explanation to their success, and why the public allows itself to be duped, can be determined.
The strategy helps artists because loyal fans are the ones most likely to head to shows (and buy a t-shirt). It benefits fans because they get much more back from artists they love dearly. The Gorillaz released an entire album free last Christmas as a tribute to their fans.
Looking back not even five years from now, one of the best and only ways to get access to an artists music is through buying an album directly from the store. This provided the artists with a good portion of the money they made. Today, however, with all the many forms of free music sharing apps and websites, music is a click away. With musicians no longer receiving financial support from their music production, they've begun to reach out to another source of income: Propaganda. Musicians began featuring products such as Beats in videos and making appearances in ads and commercials for products, whether they use them or not. Media has shunned such negative light on this act
... think that they are going to be cool and down. They use hip-hop artist, so they can grab our attention and they use persuasive language to make us buy the product. Those two components make a lethal and successful advertisement that it is impossible to escape from.
For a start, sponsorships can be risky. For example, overexposure can take a negative effect on the artist and his or her song. Many people are tired of hearing the same song on the radio, television, and at the movies after a countless amount of times. According to paragraph 8 of “Selling Out Not Worth the Risk,” Moby, an electronic artist, released his album called Play in 1999. He licensed each one of his 18 tracks. Fans then lost interest because they heard this everywhere on the radio, on commercials and movies. In many other cases, a record label who owns the rights to the artist’s music licenses the song to another company. Once this happens, the artist would not have any control over how the music can be used. According to paragraph 9
Apps such as Spotify are used as a way for musicians to get their music out there, not as income. As soon as the artist releases a new song, it is put onto a streaming app or ready to buy. But, what about commercials that have a song in it? Neil Young is a music artist who is specifically known for writing songs about politics. One of the presidential candidates took his song, without consent of the artist, and used it in a commercial to endorse himself.
Even though landing a deal with a company could potentially ruin their reputation, it is still a good risk to take, and a corporation paying for the expensive costs such as tours, can make the difference between artists growing their careers. If you’re a small artist trying to make it big, then having your music on a commercial would be a good way to get your music out there. In the article, “The Changing Landscape of the Music Business,” Jacob Carter talks about Zoe Keating, a cellist who states that “these services should be viewed as a way for musicians to get their music out there and not as an income source,” she says that artists should focus more on getting their music heard rather than the income. Another reason why artists’ music should be used in advertising is because nowadays it is accepted for artists and bands to put their music in commercials or promote products for sponsors. In the article, “The New Necessity in the Music Business,” Stacia Coates explains that years ago the idea of an artist “selling out” their music was a way to lose the respect from fans, but today it is now accepted, and even necessary, for bands and artists to sell out their music, so why not take advantage of that?
Multiple factors complicate the task of attracting advertisers in the music industry. Independent artists or small-label artists find it especially difficult because of the competition with large record companies. Because only four major companies exist, they attract most advertisers. Large companies mean large revenues for advertisers. They reach larger scopes and have more connections than smaller companies.
“Many a small thing has been made large by the right kind of advertising” (Mark Twain). Advertising, the very business of claiming attention. Through many successes and twice as many failures, advertising has always been a competitive field to be a part of. New techniques are constantly being shouted out or thought of to try and get a head in the game. Propaganda, obnoxiously large print headlines, and lavish pictures are few of outrageous techniques to get the message out there. However the need to bluff, or over exaggerate products and brands is no longer needed, when you can simply emphasize with a simple tool. Sound, the very tool humans use to associate language, can be the tool used to associate advertising endorsements. With the emotional effects sound can create, it has been shown to create emotions to certain adverts and companies. Despite which emotion is trying to be perceived, sound proves to be more useful as an influencer than visuals in marketing. Either used as the main source of an advert, or the backdrop, sound creates an environment or advertising persona. Truly, sound is the key to successful advertising in society. With the rapid decline in print media and up rise of technology, sound is more of an important factor to advertising media masses today. While sound is found more intrusive than visuals, it has also found to have more impact on consumers. Due to its booming qualities, sound can create both positive and negative attitude towards advertisements and brands. However the echoic impact is still stronger than iconic, and shows in fact why sound should be more widely used.