Why Are Record Companies Important To The Music Industry

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The live performance industry is arguably the most dynamic part of the music scene. The huge amount of advertising that these events can generate for the band/artist is significantly important to their promotion. This is possibly due to the raw connection fans receive from the experience. Events like these help to increase and sustain the fan base for main acts and as well as promoting the lesser known support. The musician may receive motivation from the energy of the event and the connection with fans.

Live events offer a huge opportunity for the industry to gain profit through the means of sponsorship, VIP package offers, seat sales and merchandising, which is widely recognised as one of the most dominant profit areas for musicians.

This …show more content…

There are three different types of record companies; Major, Independent and Subsidiary. Each label works in a similar way but usually with different types of artists and opportunities. A major label with be supported by an international company and often serve already established artists in pop. A Subsidiary label is owned by major labels but branch out to specific genres. An independent label is one without corporate backing and will often offer more artistic freedom to little known and unsigned artists. Record labels can offer the artist security and investment in their future and career whilst providing them with promotion to the public, through arranging TV and Public performances and even promoting music in other countries around the world, creating a wider audience than would have been possible …show more content…

On the other hand major record labels may not be able to identify the new music styles emerging, as happened in the late 50s with the start of the Rock n Roll movement and later in disco where larger companies lost out by sticking with what was familiar to them. In these situations small record companies must be willing to take a gamble with new forms of music. Another weakness is that artists can now produce their own music, thanks to computer programs, and upload and spread them without the help of the record labels.

Whilst this can make the area seem unimportant, record companies help to keep new artists (financially) so they are able to produce new music and are also instrumental in finding and exposing new talent. This helps to make record companies a crucial, and still relevant, section of todays music

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