Whole Food Deserts Effect

2003 Words5 Pages

With a rise in popularity of healthier and organic foods in the last decade, as exemplified by the increase in organic restaurants and supermarkets, came a realization that poorer neighborhoods across the country had less access to healthy food options. Due to the high cost of organic, and therefore healthier, foods, many poor neighborhoods were not getting access to such products and thus were being labeled as “food deserts.” The issue of “food deserts” is one that is currently being addressed but the issue of what I will call “retail deserts”, the lack of large retail companies and suppliers, is an issue that is not receiving as much attention and if addressed can start the transition towards a better economy and better life for people in …show more content…

Big businesses bring many benefits to poorer neighborhoods and have been proven to improve local economies. This effect has recently been labeled the “Whole Foods Effect.” The “Whole Foods Effect” is when a large national retailer, in this case Whole Foods, the 9th most successful supermarket retailer nationally, comes into a lower income area and gives a whole new life to that area due to the employment that it provides, the foot traffic that it brings to an area, and their purchasing of goods from local suppliers. The Whole Foods Effect has worked in Washington D.C. in 2000, in Pittsburgh in 2002, in Boston in 2011, and most recently in Detroit in 2013. The “Whole Foods Effect” is not always carried out by the introduction of Whole Foods into lower income areas although it was carried out in Washington D.C. in 2000 by Whole Foods, hence the naming after them. In Washington D.C.’s Logan Circle neighborhood, Whole Foods opened up their first store on P Street 13 years ago when the only nightlife in the area was a lower class club called the Vegas Lounge. Then the Whole Foods came and along with it came a whole new crowd of people and a whole new view of the area which led to a revamping of the areas economy and status with the opening of new hip restaurants, Starbucks, and other bars and nightlife that keep the area economically productive. Recently in Midtown Detroit a Whole Foods finally opened after much anticipation from the locals. Many people wondered if the “Whole Foods Effect” could be replicated in their own town and time and time again it has been proven to be successful. Whole Foods hasn’t been in Detroit for too long yet but preliminary reports suggest that Whole Foods will be the force needed in Midtown to push them out of their endless cycle of poverty and into economic relevancy within the local Detroit community. The “Whole Foods Effect” has also

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