Who Is Taylor Swift's Look What You Made Me Do?

Taylor Swift, a pop icon of this generation, debuted an aggressive, new reputation with the video for her latest single, “Look What You Made Me Do”, during the 2017 Video Music Awards program. It is fair to say, since her first single debuted in 2006, Taylor has been a target for media criticism for her relationships, music content, and naivety; yet, she has let very few comments antagonized her. However, in her “Look What You Made Me Do” video, Taylor makes it crystal clear that all is not forgotten, nor is it forgiven. With a lineup of 15 Taylor Swift personas from various stages in her career, Taylor uses the final 76 seconds to illuminate everything that she has been criticized for during her career, and what we have done to influence

In summary, Taylor, self-aware of her reputation in the media, ends the video on a bittersweet note, as the Swift personas yell “SHUT UP” to the 2009 VMA Swift, and then the screen goes black, proclaiming not only an end to the video but also an end to the old Swift. In a way, the video, or more specifically, the messages that it carries, is a prime example of the decline of civility in our society. No one is perfect, but everyone starts out innocent. In 2006, Taylor Swift was a perfectly innocent teen with big dreams of reputation. However, people – crude, intrusive, jealous, petty, and threatened by her benevolence – have goaded her to alter her attitude and character. In her video, Taylor illuminates the extreme contrast between who she was and who she has become, and, despite how subtle and gradual some of her transformations were, now, 11 years later, it is evident that she is no longer the same optimistic girl from her previous