Whitewash Case Study

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The Truth about Dairy Advertisements

Joseph Keon the author of Whitewash: The disturbing Truth About Cow’s Milk and Your Health includes "[a] Harvard University study of seventy-eight thousand women revealed that those who drink the most milk were actually at greater risk of bone fracture than those who drank little or no milk"(18). The author does this to expose the readers of the truth about what the dairy industry is trying to accomplish. The dairy industry is purely a business that uses similar business marketing skills to generate more income to the industry regardless of whether the it causes harm to consumers or not. Some of the marketing skills used to …show more content…

It all started when the dairy industry funded a full page advertisement in the New York Times warning Americans of the major health emergency (Keon 17). By creating this fear in the lives of Americans it generates a urgency to stop the risk of osteoporosisThe false information about dairy products that has been blasted all over America, misinformed Americans for many years. Since the same information has been shared for many years throughout generations nobody has questioned it. The habit that was created by the dairy industry and being practiced by American is unhealthy. Consuming large amounts of dairy products is the normal thing to do and this is what the dairy industry has been attempting to achieve. Making the consumers addicted to a product only means that they will continually buy the product for the rest of their lives. Now that everyone believes the idea that dairy products is an essential part of the health of humans, dairy products become in high demand. Once dairy products become in high demand, the dairy products are produce in mass production. Mass production usually is not consistent with good quality and is always using unhealthy shortcuts to produce larger amounts of the product.The false sense of need for dairy products increase the chance of certain health issues to Americans because they begin to consume large amounts of dairy products. Dairy products usually contain unhealthy chemicals and hormones to enhance the growth of

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