What Were Marilyn's Objectives Achieved In The First Exchange

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Negotiation Strategy and Tactics Tutorial Questions Part A: What are the objectives of both parties in the exchanges? How would you describe the general "tone" of the exchanges? Marilyn’s objective was to get Len to turn over 5 billion dollars in viable accounts. Len’s objective is to give Marilyn a grouping of smaller accounts. Marilyn is very adamant about not taking the smaller accounts Len is trying to turn over. Len uses moves that put Marilyn on the defense when she tries to negotiate with him. The general tone is aggressive, and defensive. Part B: Were Marilyn's objectives achieved in the first exchange? Were Len's objectives achieved in the first exchange? What do you project the outcome of the first exchange to be? Neither objectives were achieved in the first exchange. Len feels Marilynn’s team is not at the level that they can handle the accounts she is requesting. Although Len is trying to explain to Marilynn that she should take the small accounts and build them up to prove her and her team’s skills. Marilynn was unwilling to compromise with …show more content…

Marilyn questioned Len on his accusations that her and her team are unable to handle the viable accounts she is requesting. She used this tactic to become fully aware of Len’s concerns. When she questioned him she was able to remove any assumptions of his issues and address them head on. When she made these corrections she began to build her momentum of why her objective is the best solution. Also through questioning she was able to give a compliment while showing him that if her team is not prepared neither is he as he trained everyone. This was a clever way to shift responsibility and prove ability. She also used diversion tactics to keep Len focused on the issue and no other distractions. Marilyn stayed in control of the flow of the negotiation and the temperament by remaining logical instead of emotional. This assisted her with reaching her

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