What Is The Image Of Women In The 21st Century Music Industry

21st Century Music: Female Artists, Branding, and Teams Handout

The benefits of a female artist branding herself in the music industry allows the artist to maintain celebrity, relevancy, and profitable in the consumer market. Notable icons like Beyonce Rihanna, Katy Perry are some of the famous female artists in the 21st century who are brands. These female singers along with many others are endorsed and sponsored by recognizable, budget-friendly, consumer brands.
Notable Beauty Brands
Loreal, Cover Girl, MAC Cosmetics, Revlon, etc
Level of Stardom
These female artists are superstars. They have reached and achieved a comfortable yet promising future in their music career allowing for these ventures into sponsorships. Behind these big stars a big teams that secure these sponsorships, endorsements and connections with brands. To name a few teams: business team, networking/publicity team, creative team, marketing team, etc. These teams prove their importance by their ability to create and maintain the image of the female artist to consumers.
Common Companies to Endorse
Beauty/Cosmetics, Clothing, Food, Drinks, Perfume, etc. Team Connections & Specialization of Tasks
Male Dominated Music Industry

Technology has drastically influenced the increase of marketing and the perpetuation of false beauty standards society upholds for women. THe internet has led to the creation of social networking sites that allow content to be shared by multiple persons. Many artists also advertise their endeavors to other outlets to such as Instagram, Twitter, Facebook, and Youtube. This allows fans to disseminate and market their favorite artists as