Cross-Cultural Etiquette In Global Business Summary

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Introduction
A critical Review of Okoro, Ephraim, "Cross-Cultural Etiquette and Communication in Global Business: Toward a Strategic Framework for Managing Corporate Expansion." International Journal of Business and Management 7.16 (2012): 130-8. ProQuest. Web. 19 Mar. 2015. Using Hofstede’s renowned cultural dimensions, Okoro (130-8) explores the effect of culture on globalization. The author starts by taking note of the increasingly growing trend towards globalization alongside the manner in which it has affected modern business operations. Okoro (130) further reports that there are manifold benefits related to the trend and that modern businesses must develop cultural competency in order to survive in their endeavors. Global workforce …show more content…

The three countries are located in different places and practice unique business etiquette. For instance, he observes that most Chinese are reserved unlike their United States counterparts. Business relationships in the U.S. are considered separate from friendship. Personal relationships are swiftly formed and dissolved. Therefore, many regard the U.S. business relationships as weak and short-term, whereas in China business relationships are viewed as lifelong commitments (Moll 88). Moreover, the business etiquette in China is directly related to sensitivity to face. This is the assessment of a person’s self image, integrity, and credibility. Some of the tactics used to give or receive face include shaming, requests, praising, intermediaries, and indirectness. The Chinese also value saving face through avoiding public confrontations. They also value win-win negotiation approach that accords negotiators equal treatment in order to enhance the scope and strength of …show more content…

He achieves the objective through review of current practices alongside the manner in which they are related to success in global business environment. According to him, there is a direct link between effective communication and organizational success. To achieve effective communication, the author recommends two approaches that are widespread in most parts of the world: upward and downward forms of communication. He also gives examples of places where the tactics are the predominant means of communication. In terms of effective business etiquette, the article explores a number of practices commonly used in three different geographical

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