What Is Borat's Understanding Of American Culture

766 Words2 Pages

As the name suggests, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, is the infamous fictional documentary featuring the popular Kazakhstan reporter, Borat Sagdiyev who embarks on a journey of discovering American culture (Chehade, 2007). Unbeknownst to him, Borat’s understanding of American culture, or lack thereof, sets the stage for a culture collision worthy of analysis. By conceptualizing the actions and behaviours of Borat, this paper aims to prove that shifting from a high-context communication environment to a low-context communication environment is complex. Moreover, through exploring frameworks such as: personal space (Suderman, 2007; Hall, 1959), semiotic theory (Lotman, 2001), culture shock …show more content…

In other words, Borat displays traits of high-context communication in the host country, thereby going against what American culture generally consists of (i.e. low-context communication). In American culture, words carry much of the information required to communicate (Suderman, 2007; Hall, 1959). Essentially, dialogues are thorough, little is left up to interpretation, fact-based communication is applied more than relationship-based, and details are explicitly stated (Suderman, 2007; Bosrock, 1999; Hall, 1976). Additionally, privacy is considered highly respected in American culture thus, much less cultural knowledge can be assumed about people (Suderman, 2007; Bosrock, 1999). Other traits of low-context communication are that disagreements are dealt with openly, the word “no” is not taken personally (Suderman, 2007), touching and overly-friendly nature between strangers is considered a breach of personal space and uninvited, mannerisms are important, and many taboo topics are frowned upon when discussed in public spaces (Hall, 1959; Bosrock, …show more content…

Firstly, Borat invades people’s personal spaces. By constantly hugging strangers, kissing them on both cheeks, introducing himself to pedestrians, Borat manages to offend most New Yorkers who scream obscenities at him while pushing him away or running from him (Cohen & Charles, 2006). Indeed this degree of friendliness and invasion of personal space is considered “normal” in Kazakhstan, American culture finds this behaviour displeasing and “out of the ordinary”. Essentially, by neglecting the importance of personal space shared by most Americans, Borat creates a false sense of familiarity (Suderman, 2007); unable to comprehend why people are distancing himself from him. He continues to exhibit this greeting ritual daily amidst the busy streets of New York without realizing that, the high-context communication practice of greeting strangers in Kazakhstan (i.e. through non-verbal communication) when demonstrated in low-context American communication culture is considered uninvited (Hall, 1959). Additionally, individualistic cultures (i.e. America) prefer more space between people and less touching versus dependent cultures (i.e. Kazakhstan) which use touching to communicate and establish non-sexual relationships (Woyzbun, 2016). Borat’s inability to comprehend this cultural preference regarding personal space demonstrates the complexity of

Open Document