What Are The Media's Double Standards

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In the United States today, we are completely immersed in media. We are constantly bombarded by images that set our standards of what is considered beautiful; these standards are generally unattainable for the majority of people. Since these messages are unavoidable, we fixate on becoming “beautiful” to the point of obsession, which can prove to be very dangerous. There is a “double standard” in the amount of pressure that the media exerts on males and females, which results in a disparity in the way each sex is affected by their beauty standards. Firstly, the media creates very strict rules of beauty for women. According to these rules, women should be extremely thin, tall, blonde, tan, and curvy (ideally a 0.7 waist-to-hip ratio, as dictated

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