What Are The Advantages And Disadvantages Of Renting A Car

Natalle Chan (20621216)

Dr. Boba Samuels

ENGL 109

Wednesday, March 9, 2016

(Title)

Often the only time many families will rent a car is for travelling purposes. Even those who own expensive cars may find that renting a car is a better option for them. There are several reasons people rent a car for example, when going on a vacation, people prefer renting a car so they do not have to rely on public transportation. As well, for special occasions such as reunions, high school graduations, and anniversaries it is nice to rent a luxurious car or limo. Likewise, if you are moving furniture into a new house, renting a truck may cost less than paying for the delivery charges. Car rental companies such as Avis, Enterprise and National use commercials

The car pities itself and feels left alone since it was described as a tired-looking, sickly green thing which was left staring at a cement wall. When the car’s owner returns, she put her bags in the trunk and pretends that she is not going to get a new car. The woman sits in the front seat and the car notices a receipt from Avis in her handbag for another car, Prius Hybrid. In the last clip titled “Conference”, there is a Buick parked with ice covering it in an isolated parking lot with a pamphlet for New Mexico resort in the back seat. The car feels betrayed because it knows that the owner is with another car which is a red Cadillac from Avis. All these commercials have something in common. They all have sad music playing in the beginning to set the tone, and they all end with the same lines “Avis has dozen of the hottest cars to choose from – there’s a reason we’re your ‘other car’”. Avis uses pathos to lure viewers into acquiring their cars. The Avis Car rental program deals with supplying the best prices and offers to their customers and provides great service. As demonstrated through their commercials, they effectively prove the need for car rentals. Through the commercials, it is evident that the consumers go so far as to abandoning their previous car, just for the cars from Avis. This proves that the cars Avis provides are exceptionally

This statement is raise clearly presented through the commercial called “Best Boss of you”, where the National car rental company states its mission and how their services are presented to the customers. In this commercial, it portrays a man in a one-to-one meeting with himself, and his mirror image. During the meeting he discusses the raise and agrees to settle on a 20% raise, which represents that only you can truly understand how much you deserve. The National Car Rental Company allows you to have full control of the car you choose, since you are the boss. The message evoked by this commercial demonstrates how the company treats their customers and allows their needs to come first before their own. They allow their customers to decide what they want at any time without the influence of their employees. This company uses their company’s mission as there method of persuading and attracting others. By stating that they allow the consumer to have full control, they are establishing the customer’s rights and