We Are Living in a Corporate Dystopia

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A Corporate Dystopia

Our children are being brainwashed. Not overtly, mind you, and not in any way that would be so violent as to cause alarm with most parents, but subtly and persistently, powerful entities are programming and transforming the next generation of American citizens into obedient attendants and mindless drones. Without the necessary steps taken to prevent it, our future will lie in the hands of men and women who, instead of using a well-cultivated intellect, will feign attack on the problems of their day with the "Just do it." and "Why ask why?" knee-jerk responses of their wasted childhood, leaving real power to reside with their programmers: Coca-Cola, Nike, Disney, et al. By allowing corporations free access to the minds of our children (as many of us do), we take the first bold steps down the road to the Brave New World. Ignoring this threat and treating it as either non-existent or only minimally significant is tantamount to inviting Huxley's dystopian vision into our own world. In so doing, we set ourselves up for a decidedly dark tomorrow.

To the uninitiated, the society of Huxley's Brave New World at first seems to be only pure science fiction with no visible ties to reality. After all, we have no government-controlled genetic engineering of human beings in our world. We do not center our children's education around pleasure and the maintenance of happiness. We have no drug, or soma, to keep us in a state of physical bliss and emotional contentedness. Yet, for all its fantasy, there are several uncomfortably close connections with our own world in Huxley's ominous vision.

For instance, while there is currently no centralized system of large-scale genetic engineering, recent...

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...ty to apathy and, more importantly, teach our children to do the same.

[In] Huxley's vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think. -From Amusing Ourselves to Death by Neil Postman

Works Cited

Coca-Cola Company. 1997 Annual Report. Atlanta: Coca-Cola Company. 1998. Available online at: http://www.thecoca-colacompany.com/investors/index.html

Hays, Constance L. "Math Textbook Salted With Brand Names Raises New Alarm". New York Times 21 Mar. 1999. Available online at: http://www.nytimes.com

Huxley, Aldous. Brave New World. New York: Time, Inc. 1963.

Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show-Business. New York: Viking. 1985.

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