Visual Analysis : Advertisement Towards Men And Women

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Recommended: How are women portrayed today in advertising

Saranna Morley
September 29, 2014
ENC1101
Visual Analysis
These days it seems as though advertisements aimed towards men purposely exploit women. The more male oriented the product, the more skin the woman advertising it must show. The advertisement industry has one motto in mind when advertising products and that is to bring in revenue by any means necessary. There must be a woman involved and she has to keep her clothes to a minimal. In today’s society the imagery of an advertisement speaks louder than the words or products being displayed. Especially when the advertisements are targeting men and women, it’s almost impossible to tell if a product is being sold or if sex is being sold. Tom Ford advertisement toward men will often have a half-dressed woman endorsing the product and an advertisement toward a woman will be more on the tasteful high-fashion side.
There is a very questionable Tom Ford advertisement for a male’s cologne. The picture consists of a woman from her mouth to just below her breast line. She has on bright red lipstick and bright red finger nail polish, and by no surprise, is in the nude. Her hands are covering her breast, but barely. The bottle of cologne is positioned perfectly between the woman’s large possibly silicone breasts while she’s lying on her back oiled down with her mouth wide open. The only way to get men to purchase this cologne is to have a naked woman flaunting the bottle around between her voluptuous bosoms.
Furthermore, there is a Tom Ford advertisement for a woman’s fragrance. However, this particular advertisement is very different in comparison from the previous one mentioned. There is no half naked man with a chiseled torso holding up a dainty little bottle of a woman’s perfume. This ...

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...eing passed along to the woman who is willing to take off her top in a few snapshots. It’s time to put an end to the stereotype of women only being seen as sex objects. It’s time to set better examples for up and coming generations.
However, if this is how a woman chooses to portray herself then let that be their choice, industry has a habit of making that their only option, especially for new up and coming models. They don’t really have the credentials to decide how their photo shoots will be conducted because they are still trying to make a name for themselves. As stated before, we need to be aware of the kind of examples we are setting for younger generations. Women as well as men need to value their bodies and realize that their bodies are more than a product pushing entity. The body is a shell that covers our soul and we need to cherish, respect and protect it.

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