Strategic Planning and Restructuring in Business

1. Strategic planning is the process of developing and maintaining the fit between an organizations goals, and capabilities; and its changing marketing opportunities. So market planning and sales planning are both a part of strategic planning. Restructuring is the term for the act of reorganizing the structures of a company to make it more profitable, or organized for its present needs. This would only be a part of strategic planning if the previous management failed.

2. The first company "to make profit" is only in it for the money, because their focus is money and not customers their sales over time will fall and the business will fail. This mission statement leaves out the product and market. The "to create customers" focuses on creating

A SBU or Strategic business unit is important, because it can be managed, and priced differently from the rest of a businesses or corporation. A SBU can change to market conditions quickly. A corporation or business, has a better chance of being profitable, because SBU’s are more flexible to market conditions.

4. Vertical integration is about increasing profit through different parts the travel experience; I would say that in the next 10 years we might see resorts owning cruise lines that take customers to the resort, or even travel companies taking over hotel management companies leading to booking at their hotels only. Vertical integration will cause a shift in the travel industry, from service to a profit orientation.

5. I am an online student, but if I were to open a restaurant near a college that was populated with college students, and families (like the suburban area I live in is) the target market would be an age range of 16-45. I know there is an opportunity to open a distinctive and promising business because the college students are always looking for something new and exciting and parents just want something to entertain kids while out. I think that an entertainment restaurant like a Dave and Buster’s, give families, and college students what they are looking

There are 7 major environmental trends that affect the design of hotels around the world. The first is the competitive environment; a company needs to satisfy the needs, and wants of consumers better than its competitors do in order to survive. Hotels need to be designed so they are more appealing than competitors. Second is the demographic environment, or the people environment. The target of all hotels, the design is to appeal to customers. Third, the economic environment; economic trends in income and changing consumer patterns change the way marketing is used. Adjusting prices of hotel rooms is a huge variable in making profits. Attention to the natural environment is also important, this includes the use of natural resources. Fifth, the technological trends; one of the most important trends in the 21st century. Sixth, the political environment, follows the laws and regulations set by the government; making sure all rules in the design process as far as warrants and inspections needed are followed. Lastly are cultural trends, they affect society's values, perceptions, preferences, and behaviors. Beware of current trends, change hotels according to these