The Use Of Propaganda In Animal Farm, By George Orwell

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“ All animals are equal but some are more equal than others.” This quote from George Orwell's book, Animal Farm, is one of the mottos that the pigs from the story would use to convince the other farm animals to do what they say. This type of manipulation is known as a propaganda. A propaganda is information used to promote or publicize a particular political cause or point of view. Although some believe that propagandas are ineffective, this commonly isn't the case because there are a variety of ways that propagandas have been shown to be potent in both history and current events. The means of influencing an individual to the point that they will believe anything you say is the core of propagandas. Propagandas use emotion and psychological…show more content…
Many don’t try to stay out of the norm of current society standards. People feel comfortable following the crowd because it's easier to agree with an idea or trend than to oppose it. Propaganda's use this specific trait to assist them in achieving their goal. By purposely targeting large groups, there becomes a heavier influence on others. This is why commercials state numbers and quantitative data. It is made in an attempt to persuade someone that their product is what everyone is using. The viewer would most likely think that if the majority of people prefer a specific brand, that he/she should try it as well due to the reasoning that the brand has to be good since many people say it’s good. Thus they don’t question the brand’s actual reliability because they only rely on what others think. For example, if you were in a store with your friend and your friend told you to buy a specific perfume brand because she states that it works really well and has long lasting periods of smell, of course you would buy it because of what your friend had told you about it. You didn’t research about the perfume or decide to look at any other perfumes because you believe that your friend is correct since she said stated the perfume was reliable. This is the other form propaganda’s take in order to persuade

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